March 28, 2018 9:30 pm

Mavatar CEO Susan Akbarpour Discusses What Makes a Token Viable at Fintech

For the Silicon Valley stop on the Fintech Workshop World Tour, Mavatar CEO and co-founder Susan Akbarpour pressed on the  utility of a token and reliance of the underlying technology on that token for a  steadily increase over time.

The Pros And Cons Of ICOs Panel at Fintech World Silicon Valley.

The Fintech panel covered metrics for recognizing the legit ICOs. Some panelists and audience members believed the number of investors or the amount of money raised during ICO is what assigns value to a token.

Susan believes ultimately it’s the underlying product and the utility of the token to remove bottlenecks from a product, back office, market adoption and penetration that enhance the value of a token. Is there a real demand for the token to continuously exchange hands and be utilized in a clear way for consumers?

If so, then you have an established token economics poised to increase based on supply and demand   and not at the mercy of speculators versus real users of the token who soon after releasing the tokens, drop their hands.

She used mCart tokens as an example of a token with clear utility to solve the problem of micro-payments in affiliate sales. influencers, content creators and even  shoppers will constantly recommend products and verify purchases via social sharing functions on mCart-drivenmarketplace.

This consistent act of retailers funding the influence marketing campaigns with mCart Token, influencer selecting a product, leveraging content to recommend it to their audience and giving followers a quick, easy way to purchase the product and rewarded by tokens for verification of their transactions, while the system shows a 360 view of the products (real-time coupons and promotions, look-alikes, feature stories, availability online and in-store) is the ideal utility to increase value for a token. It’s a practice that millions of shoppers already do, only with mCart by Mavatar they will benefit from full transparency and involvement with this system and get the cut of the pie, leaving old retail affiliate sales models in the dust.

The utility token is vital for growth and mCart by Mavatar is entering the market with a healthy roster of advisors ICO investors can feel confident trusting.  The company is encouraging the prospect customers and retail partners to participate in pre-sale and take advantage of the high bonus and establish a rigorous process for growth based on real users of the token who pre-sale to utilize the token from speculators.

March 25, 2018 12:00 am

Watch mCart ICO Recorded Webinar

If you have missed our webinar on mCart protocol & ICO, interviewing Mavatar CEO; Susan Akbarpour with Erik K. Linask, TMCnet Editorial Director, this webcast can now be viewed on-demand by visiting the following link:

Watch the recording of our webinar here.

Simply use your email to sign up and instantly watch our webinar.

An alternate way to get insights on our ICO and GDPR compliance solution is to read our White paper here. We also have translations to 5 other languages at

mCart platform is a one-stop solution designed to help businesses like yours prepare to meet GDPR compliance for their customer identity solutions by the May 25th, 2018 compliance deadline.

What attendees learned:

  • How mCart is streamlining the path to purchase from discovery to fulfillment
  • How mCart complies with upcoming GDPR and ePrivacy regulations
  • How consumers can see a 360 degree view of a company’s products, promotions, preferences, popularity and proximity without having to go through untrustworthy searches;
  • How to acquire unique customers and generate incremental business by using influencers ore effectively as your top tiers of the sales funnel within your OWN brand fences;.
  • How to use integrated blockchain and cryptocurrencies to achieve micropayments and reward influencers without adding any back office work
  • How to do all of this without complicated technical integration by leveraging Mavatar PaaS solutions
  • How to create utility for a token and establish relevancy for blockchain in a technology platform that democratizes commerce
  • All mCart ICO dynamics and aspects which include a hard cap on ICO proceeds, strong leadership, blockchain technology and a vesting schedule

Also, check on where mCart by Mavatar is a signature sponsor.

This information-packed event will by-invitation-only and provide more recommendations on how your business can begin addressing compliance with the GDPR while building more trusted relationships with customers. Send your invitation application to

Kind regards,
Your mCart Team

March 22, 2018 12:00 pm

Mavatar Selected to Showcase Phygital mCart-Driven Marketplace in Innovative Exchange Concepts at RECon 2018

Check us out in Las Vegas this May at Innovation Exchange Concepts at RECon.

Mavatar’s mCart is one of twenty-five technologies showcased at the International Council of Shopping Centers (ICSC)’s largest annual event.

Menlo Park, CA — March 22, 2018 — Mavatar today announced that has been selected as one of the 25 spotlight companies to present and be showcased at the Innovation Exchange Concepts at ICSC’s largest annual event, RECon2018 in Las Vegas, May 20–23rd. Mavatar showcases its cutting-edge solution, mCart marketplace/shoppable content publishing platform in the Innovation Exchange Concepts. The event will take place May 20–23, 2018 at the Las Vegas Convention Center in Las Vegas Nevada.

With over 37,000 industrial professionals and 1200 exhibitors this is the world’s largest gathering of retail and real estate professionals.

mCart by Mavatar is also the proud Gold Sponsor of Maxi Award at Recon 2018.

March 20, 2018 12:44 am

A Letter From Our CEO

Dear Friends and Colleagues,

I look forward to this week’s speaking engagement at Fintech World 2018. Joined by Jerry Chai of Estates Digital and Michael Feng of CoinAlpha, we’ll discuss the rise of ICOs and how VCs institutions are taking part, plus how women are powering blockchain. The discussion will be moderated by Sydney Armani, CEO of Fintech World.

mCart by Mavatar is the future of retail and influencer marketing.

The discussion takes places Saturday, March 24th from 3:45 p.m. to 5:35 p.m. at the Silicon Valley stop of the Fintech World Workshop Series.

On Friday, 3/16, we held the mCart For Investors live webinar. Our webinar was packed with information on our ICO which has years of R&D behind it, making it a trusted token for investors.

Click here to register for free here and view the full webinar event to learn about mCartProtocol ICO.

Best regards,

Susan Akbarpour, CEO

March 15, 2018 9:34 pm

Susan Akbarpour Speaks At Fintech World Silicon Valley

Later this month, Mavatar CEO and co-founder Susan Akbarpour speaks at Fintech World Silicon Valley.

Susan Akbarpour speaks at Fintech World 2018.

Fintech World Series

The three-city workshop series will focus on The Rise Of Blockchain Digital Money, with events held on March 24th in Silicon Valley, April 4th in London and October 4th & 5th in Washington D.C. This is an exciting time for Blockchain and the Fintech World Tour aims to bring together a bevy of heavy-hitters to discuss the future of crypto and its role in various industries.

The Panel 

Saturday 4:45 ~ 5:35

Susan is joined by Jerry Chai, Michael Feng and Sydney Armani at Fintech. Some of the topics covered include“ICO’s” continue to go wild and now institutional VCs are taking part, and how women are powering the blockchain.

What Is Fintech?

Fintech poises itself the go-to source for all things in the financial tech industry. A mix of information, education and networking, Fintech encourages those in the financial tech community to join this event to see what experts are saying about Blockchain’s popularity and innovative approach to digital currency.


March 10, 2018 6:24 pm

mCart For Investors Free Live Webinar Friday, 3/16

Join us Friday, 3/16 for a FREE live webinar educating investors on everything mCart brings to the table for the future of retail.  Register to attend right now.

This free live webinar showcasing mCart For Investors is Friday, 3/16.

mCarts For Investors is a free live webinar and will be packed with information that shows investors that mCart is the result of years of R&D and not a fly-by-night operation trying to ride the coattails of crypto’s recent surge. The brainchild of Stanford MBA grads, mCart by Mavatar merges all sectors of online shopping and in-store experience democratizing influencer marketing on blockchain.

This innovative approach allows retailers to streamline micropayments to influencers and puts consumers back in stores with incentives. Blurring the lines of digital and traditional advertising, major retailers now have a simple, fuss-free way to maximize their advertising dollars, bring consumers back in-store and make the most of the reach of their loyal followers online.

What Attendees will learn:

  • How mCart is streamlining the path to purchase from discovery to fulfillment
  • How mCart complies with upcoming GDPR and ePrivacy regulations
  • How consumers can see a 360 degree view of a company’s products, promotions, preferences, popularity and proximity without having to perform untrustworthy searches
  • How to acquire unique customers and generate incremental business by leveraging influencers at the top tiers of the sales funnel within your OWN brand fences
  • How to use integrated blockchain and cryptocurrencies to achieve micropayments and reward influencers without adding any back office work
  • How to do all of this without complicated technical integration by leveraging Mavatar PaaS solutions
  • How to create utility for a token and establish relevancy for blockchain in a technology platform that democratizes commerce
  • mCart ICO dynamics which include a hard cap on ICO proceeds, strong leadership, relevancy of blockchain technology, vesting schedule,…

Sign up now for this exciting free live webinar to learn about mCarts For Investors

Learn what everyone in the ICO community is saying about mCart by joining over 200 members on Telegram and remember mCart ICO pre-sale is already in full effect right now.


March 7, 2018 11:44 pm

Three Reasons Why Innovation Hubs Should Embrace ICOs

Photo: Shutterstock

Innovation hubs around the world — one of the most familiar being Silicon Valley — have many characteristics in common. Innovation is the accepted currency and fuel of these habitats: You innovate, I invest or pay for your innovation and we join other innovative individuals or entities to innovate further.

In innovation hubs, the objectives are reasonably achievable, the basics are well-provided and resources are readily accessible. Only very distinctive species can sustain themselves in this ecosystem — those who know one competitor: themselves. They freely share, collaborate and create value without being afraid of oversharing. Making things better, faster and cheaper continues until the ecosystem is skewed and ready for self-correction or disruption.

Initial Coin Offerings (ICOs) are maybe the best example of such disruption. According to Investopedia, ICOs are “used by startups to bypass the rigorous and regulated capital-raising process required by venture capitalists or banks. In an ICO campaign, a percentage of the cryptocurrency is sold to early backers of the project in exchange for legal tender or other cryptocurrencies.”

As such, I believe ICOs are going to be crucial to innovation hubs. Let’s look at three reasons why:

1. ICOs can help fund innovation.

In the last couple of decades, there’s been debate as to whether the U.S. venture capital industry has failed to fund innovation. An estimated $21 billion of capital was raised in 2009 compared to $188.4 billion in 2000. Since then VC spending in the U.S. has slowly risen, but the number of deals continues to decline.

When I was seeking VCs to invest in my consumer-centric commerce vision in 2011 to 2017, I was asked to create a killer team, a prototype or proof of concept and a detailed user-acquisition plan to get to 10 million users in a year. I was also asked to show revenue, solid user retention and pivot to a B2B. I did all of the above. I was told to come back when I had a solid pipeline. Why would a startup need VCs after check-marking everything on this list?

Looking back at the golden age of Silicon Valley and the VCs who funded home runs like Google, Microsoft, Apple and Amazon, one can clearly sense that VCs had more appreciation for innovation and disruptive technologies, and were more willing to take risks and tolerate failure. These companies had the luxury of supportive investors whose large investments encouraged autonomy, entrepreneurship and the flow of creative ideas for many years.

The VC industry started small but over time accumulated larger funds. More money allowed VCs to wait to partner in the upside, closer to fruition without too much risk. In that case, what happens to small or medium deals that are risky but more likely to break down barriers?

Remember how I established, above, that in innovation hubs, the skewed ecosystem somehow self-corrects or disrupts if it needs to? This recently happened when hundreds of great startups with capable teams and innovative products suffered from lack of funding and subsequently folded miserably. But thanks to ICOs, innovation found a way to fund itself.

As CNN reports, the 200-plus ICOs in 2017 alone have raised a combined $3 billion. This money mostly came from small contributors who don’t have much to lose for dreaming big.

2. ICOs can neutralize the playing field.

According to research, women-led startups made up 4.94% of all venture deals in 2016, with an average deal size of $4.5 million. Compare this to $10.9 million per deal for the 95% of remaining male founders. Old ways of understanding technologies, interpersonal dynamics and business models can’t work if we only want to optimize the model on the variables we know well.

Bonnie Crater, CEO of Full Circle Insights, attributes this gender gap to a deeper-rooted issue within the subconscious: Because venture capitalists invest not only in ideas but in people, it makes sense that they’d choose to invest in someone similar to them. “It’s human nature,” Crater told CIO. “The guys who graduated from Stanford are funding young guys graduating from Stanford.”

There aren’t many women to invest in like-minded women who look, act, manage or think like them, or who invent products they care about. Only 7% of partners at the top 100 VC firms are women.

One of the newest trends for female entrepreneurs is to raise capital via ICO, which can change the fundraising game. Women have already tapped into this opportunity. (Full disclosure: My team and I are preparing for an ICO after six years of painful interaction with multiple VCs who don’t seem to fully grasp the nuances of our product.)

It’s been an exciting and overwhelming experience. The industry, regulations and standards are shaping up before our eyes. Nimble, agile, real-time, conservativism, due diligence and many other notions that you had defined in your entrepreneurship handbook over the years will not do the justice in dealing with this paradigm shift.

ICO contributors don’t share the same professional or educational background, gender, ethnicity, skin color, language and personal traits with entrepreneurs with which they share the ride. And that’s exactly what innovation used to enjoy before things became more systematic, structured and modeled based on historical data by the venture capital industry.

3. Cryptocurrencies can remove the bottlenecks of centralized systems.

As blockchain and cryptocurrency have enabled applications to shape up and proliferate, the fear of invisible hands will be replaced by a light at the end of the tunnel. The centralized entities that see their very existence threatened by these technologies will gradually see the benefits of this technology.

Imagine a world where Alibaba and Amazon couldn’t threaten U.S. brick-and-mortars because of a tokenized tariff system and no need for credit cards. Brick-and-mortar retailers would more easily be able to sell products to billions of international consumers.

Imagine a world where a fashion blogger could promote an American product to an Australian fan and instantly get paid for their influence with 5% of the transaction value in cryptocurrency. Imagine a world where our paper money could be transformed into a smart, traceable cryptocurrency in a ledger that’s as open to the IRS as it is to your family.

Transparency brings democracy, holds constituencies accountable and establishes a real value system of which multiple parties can be the beneficiaries.

This piece originally appeared 3/1/2018 in Forbes #NewTech as part of the Forbes Agency Council series

March 5, 2018 2:52 pm

Struggling Retailers: You Need To Watch This Webinar

Today is a sad day in the retail space, as JC Penney’s announced it will cut 360 jobs. This follows JC Penney’s January announcement to close its Milwaukee distribution center and cut another 670 jobs.

The company’s stock is now down 10 percent, due to a lack of demand for its products and strong online competition. The job cuts, it should be noted, are part of a massive restructuring and cost-reducing effort that the company hopes will save between $20 million and $25 million annually.

mCart by Mavatar is the future of retail, merging the “phygital” experience consumers demand — a mix of physical and digital shopping perks.

Where Retailers Are Going Wrong

Consider this, though:

According to the most recent data, in 2016 JC Penny invested $795 million in U.S. advertising compared to $824 million in 2015; $887 million in 2014; and $923 million in 2013.

Something is not adding up. Why is it that retailers like JC Penney’s are pumping hundreds of millions of dollars into their annual advertising budgets, yet they are struggling to make ends meet?

It’s a great example of how traditional advertising is not working anymore, and it’s time for a change.

How mCart Revolutionizes Retail

As Mavatar CEO Susan Akbarpour explained yesterday during a webinar titled “mCarts for Retailers,” the retail industry is currently struggling with a major lack of transparency and accountability. Companies are allocating a significant amount of capital into advertising, yet they’re being held back by phony marketing metrics and opaque and hidden layers of middlemen. This leads to wasted dollars, as well as misaligned and ineffective marketing campaigns.

At the same time, marketers are struggling to maximize returns from popular brand influencers who are connecting with online audiences in organic and meaningful ways.

“Influence marketing is really a big deal,” Akbarpour explained during the webinar. “81 percent of marketers want to find a way to drive engagement and awareness through influence marketing because people are really trusting these influencers more than traditional channels.”

In the webinar, Akbarpour explains how Mavatar’s blockchain-based, omnichannel shopping solution, the mCart, can help retailers improve advertising transparency, streamline influencer and affiliate marketing and generate stronger revenues from advertising.

To watch this can’t-miss webinar, and learn how you can turn your retail business around using mCarts, click here.

March 4, 2018 9:58 pm

Mavatar Announces ICO Presale Launch of the First Blockchain-based shoppable content publishing and Marketplace Platform as-a-service

Mavatar’s mCart token will be deployed to the Ethereum blockchain by May 2018.

MENLO PARK, Calif., March 1, 2018 /PRNewswire/ — Mavatar today announced the pre-sale II ICO launch of rights to acquire mCart tokens, which are scheduled to be available by May 2018 through Ethereum blockchain as an ERC-20 token. mCart will be a revolutionary decentralized platform that restructures the dynamics between shoppers, retailers and influencers in a way that will track and shorten the discovery to purchase cycle leveraging the power of blockchain technology. Using the smart contract capabilities of the Ethereum blockchain, mCart will create mCart-driven marketplaces and transparent shoppable content publishing platforms-as-a-service through which marketers will be able to leverage influencer marketing to transparently and verifiably promote products to shoppers, while giving each participant the right financial incentives to participate in the ecosystem.

Retailers Streamline Influencer Marketing With mCart

Despite the fact that influencer marketing is one of the most effective channels for reaching shoppers and the fastest growing, the adoption and scaling of this channel has been full of challenges for both retailers and influencers. After years of development beginning with the founders’ research in Stanford GSB, mCart technologies expects to be the leader in streamlining the process of closing the gap between online and offline shopping, sales and advertising for retailers, influencers, and consumers.  mCarts can turn any type of content, from an Instagram post to movies and real world events and places shoppable. Through mCart, the retail marketer will be able to set budgets, reward to value ratio, dictate which influencers can participate and allocate the necessary funds leveraging blockchain and mCart cryptocurrency.  The influencer will then have the ability to decide which offers on the blockchain they want to promote. When a shopper engages with an mCart offer, that shopper will be rewarded by mCart token for verification of the purchase. mCart will disrupt the traditional affiliate networks models, removing the middlemen and back office bottleneck of settling micro payments to influencers and loyal shoppers.

Mavatar long-term investors, management and advisory team include well-known names such as the former CPO of Facebook, former CEOs of Macy’s and YSL/Apple EVP, former California Controller and ebay VP of marketing, Stanfordprofessor, Oracle Blockchain VP, Edelman Managing Director and EVP, Zoosk founder & CEO, Polymath CEO & Ethereum investor, CEO of eaccess, former Rakuten CRO, ABC Head of strategy, among others.

mCart Token Deployed In May 2018

The mCart token is scheduled to be deployed to the Ethereum blockchain in May 2018 as an ERC-20 token with a fixed supply of 100 million tokens. Mavatar is currently holding a token presale process, anticipating a launch and introduction of the mCart token before the end of the scheduled timeline. Of the 100 million total token supply up to 40% will be made available during the presale and an anticipated public ICO.

The ICO will occur in up to three phases, The first phase of the mCart Protocol ICO presale took place in December and included investments from CollinStar Capital PTY Ltd., Candou Angel Network LLC., Blockchain Ventures as well as other professional investors and entrepreneurs specializing in digital assets, cryptocurrency and Blockchain enabled infrastructure. The first phase raised 2200 ETH and paused after two weeks for the company to develop an in-house comprehensive solution for token pre-sales and post-ICO management, to ensure the maximum security.  The second phase is now commencing and involves a presale of the right to acquire mCart tokens.  The third phase, if conducted, would involve a public crowdsale of mCart tokens, and would be expected to take place commencing in the second quarter of 2018.

“CollinStar is one of the pioneer funds that have realized the growth potential of the blockchain industry, which we believe is set to disrupt and effects the world around us maybe even more than the Internet did decades ago. We’re looking forward to continuing to work with our partners in Mavatar and their world-class advisory board – to harness the opportunity of closing the gap between online and offline worlds presented by mCart blockchain-based technology,” CollinStar Executive Director,  Jayden Wei said in a statement.

Join mCart Tokens Whitelist

To join the mCart Tokens whitelist, visit the mCart protocol website here. View our previously recorded March 1st webinar here. The pre-sale of the right to acquire mCart tokens in the U.S,. is being offered only to accredited investors on the basis of an exemption from registration under Rule 506(c) under the Securities Act.  Prospective investors are advised to read the private placement memorandum and related documents before investing.

About mCart Protocol by Mavatar
mCart Protocol by Mavatar, is a decentralized influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging the smart contract capabilities of the Ethereum blockchain. Using these smart contracts, marketers and influencers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem. mCart platform is a smart, social, omnichannel, monetizable platform, which integrates seamlessly to the Retail eCommerce and provides all sorts of social sharing of shopping carts, price reduction notifications, latest and most up to date discount coupons, featured articles, store sales person chatting, AI backend and many more features, and gives monetary incentives utilizing mCart Tokens to the Market influencer and the shopper, once the proof of purchase has been posted. It will become like Uber in near future, instead of driving people to places, it will drive shoppers to Brick and Mortar shops by way of monetary incentives and socializing!

March 4, 2018 12:00 am

mCart At Modern Data Driven Summit

On Monday Mavatar CEO and co-founder Susan Akbarpour spoke at the Modern Data Driven Summit, introducing mCart to a room of a high profile audience.

Held at the Grand Hyatt Hotel, #DataDriven18 was attended by  C-suite (CIO, CDO, CMOs); Analytics Professionals; Master Data Management Professionals; Data Scientists; Sales, Marketing and Commercial Operations Leaders.

Susan Akbarpour discusses Democratizing Content Monetization at #DataDriven18

Outdated Influencer Marketing Models Do Nothing for Retailers

Right now the influencer marketing model is limited in the worst possible ways. There’s a run-around between influencers and retailers and brands which results in influencers seeing a mere fraction of the dent they create in the market, while retailers monetarily benefit from a shoddy data system that never efficiently reflects how influencers are driving sales. The caveat for the retailer is all of the digital advertising only reaches so far when you’re pulling incentives from the driving force that puts consumers into brick-and-mortar stores today — influencers.

Why Blockchain Enables The Future Of Retail

With mCart by Mavatar, retailers can utilize the Blockchain for full transparency. What once took payroll many steps to complete contracts and payment for influencers, now is done on an open network allowing retailers of any size to streamline the process of micropayments unlike ever before. This puts the power back into the hands of the influencers who are the ultimate factor in a person choosing to hit the Buy button.