April 30, 2018 12:00 am

The C-Commerce Checklist For Retailers

C-Commerce stands for consumer-centric, contextual, crypto, collaborative and connected commerce. Learn more about the future of retail by joining the conversation on Twitter #HeyRetail and on our Reddit page.

The future of retail encompasses the C-Commerce approach. #HeyRetail

Is your store C-Commerce-ready?

  1. Consumer-Centric — C-Commerce makes the most of every marketing effort, whether it’s in-store, print, digital media, influencer marketing or branded content. Cater to your core consumer in every facet for continuity in the consumer’s mind.
  2. Contextual — Does your marketing happen in the context in which it’s most effective? Are you a beauty brand doing most of your marketing on Facebook, while the organic community is buzzing about new products on Twitter and Instagram? Ensure your marketing is in context with your core consumer. Enable influencers with user-friendly tools and they will do this work for you thanks to social sharing.
  3. Crypto — It’s here and it works for retailers and influencers because it is easy, low cost and fast. Utilizing crypto, retailers have a bevy of new and exciting ways to pay influencers, reward loyal shoppers and retail both entities in their ecosystem of the brand. A viable token will create the repetition, ease and access your core consumer wants to be apart of. Remember your core consumer is already shopping with you — crypto allows them to do it more often.
  4. Collaborative — Collaborative efforts are hot because they give everyone involved the opportunity for extended marketing reach. Collaborations open a brand to new audiences, giving you the disruption needed to gain an edge if you are a traditional retailer whose digital marketing efforts have been difficult to execute. Because people are communicating and connecting differently, your core consumer has changed — it is only a matter if are you willing to change with them?
  5. Connected Commerce — Everyone’s an influencer and we aren’t saying that from a jaded marketing perspective. Right now, Grandma is chatting about a new pet food on Facebook, your nephew is showing off his new sneakers on Instagram and your co-worker is ranting about her incorrect coffee shop order….again. Connected Commerce means the way people are exposed to products and the way they communicate about them greatly affects buying power. Seeing a product is no longer enough. Consumers want to see other people with the product and only C-Commerce allows them to do that.
April 27, 2018 12:00 am

3 Signs Of An ICO You Can Trust

Having two hats of investor and entrepreneur helped our CEO, Susan Akbarpour to quickly develop an eye for spotting legit ICOs, based on what she and her team learned in the process of introducing the mCart token.

mCart fuels the future of retail and influencer marketing with technology that allows stores to seamlessly adapt to blockchain.

mCart Token can be the benchmark of a token with a clear utility for three main reasons:

Years of R&D.

The Blockchain buzz has been in swing for a couple of years now and since then, we’ve seen many ICOs creep into the scene claiming to be the next Bitcoin. What makes mCart different in a sea of ICO options is the years of R&D on the underlying technology that backs the token.

First developed as a common research on “New Advertising Models’ effects on User privacy” by Stanford Graduate School of Business and Computer Science PHD students Susan Akbarpour and Panos Papadimitriou, later joined by Brom Mahbod, another CS PhD, and Oracle veteran, Mavatar became a platform for consumer-centric commerce and user generated advertising. A timely vision with a solid team and execution plan which now after 7 years with the emergence of GDPR and regulations alike seems a necessary shift for the survival of advertising industry.

mCart platform as-a-service closes the gap between online and offline shopping, sales and advertising and scale the effective and highly popular influence marketing to the extent of making all other phony advertising models irrelevant.

Influencer marketing continues to grow becoming a primary source for many shoppers. 70% of Instagram shoppers purchase something they see crop up on the app and 96% of U.S.-based fashion brands have an Instagram account, making it the lead social sharing platform that drives shoppers to buy.

A token with clear utility.

mCart platform established a groundbreaking momentum for influence marketing, however the scalability of this model could not fit in old models of payment systems. Adding blockchain layer and tokenization of the mCart platform was the last step and is the innovative take for removing the back office bottleneck of rewarding this next-gen sales force!

An Uber for shopping, driven by mCarts that make every Instagram post, magazine article and movie shoppable. User-generated, smart, omnichannel mCarts incentives data they need to shorten their decision journey while simultaneously giving influencers the power and transparency needed to be appropriately compensated for their hand in a brand or store’s success with social audiences.

And this is while they can help advertisers to track every marketing dollars to sales dollars! mCart ICO funds a token that fills a hole in the market and a disruption that solves a real problem.

A reputable team of innovators, investors and advisors.

With so many ICOs crowding the market, with seemingly-legitimate websites and teams, sorting scam vs. legitimate seems an impossible mission. A recent supposed-ICO raised 830k under the guise that actor Ryan Gosling was involved with the project and what seemed like a healthy team of advisors.

These so-called advisors ended up being lifted pics from the web with fake names. There was no White Paper for the ICO, but what raised a red flag was the fact that the advisors were not verifiable. mCart by Mavatar has a team of reputable advisors with countless years in the retail and technology sectors, bringing the best of each industry to the innovative approach for this ICO.

These are professionals who’ve seen how technology has changed the landscape of commerce and advertising, creating a new space for mCart to disrupt these industries in a way that is scalable and transparent for all parties involved. The range of knowledge and innovation our board brings to the table speaks volumes of the long term power of mCart by Mavatar.

Years of research and development, a consistent ecosystem for a real product and a reputable team of innovators, investors and advisors all make for a trustworthy ICO worth being involved with. This method empowers investors and allows them to make the distinction between a fly-by-night operation and a trusted company with a high-powered innovative team. Remember that a slick website or a social media presence isn’t enough to translate to a reputable ICO that funds a legit product and vision.

Do your homework and understand the intentions of the ICO and the business plan attached for true growth over time. This is how investors treat conventional portfolios, so why not apply the same common sense and checks-and-balances system to choosing an ICO?

mCart by Mavatar exceeds these expectations and offers our White Paper in five languages. TrackICO ranks mCart a 5, the maximum rank they offer. Know what an ICO is doing and their plan of action for the long haul to maximize crypto investments. Learn more about the mCart token presale happening now — it’s ICO you can trust.

Originally appeared on

April 27, 2018 12:00 am

#HeyRetail Retail Tech News 4.27

It’s Friday again and that means folks will be out and shopping all weekend long. Here’s what’s going on with retail tech news this week!

Stop by every Friday for #HeyRetail retail news!


April 24, 2018 12:32 am

Mavatar CEO Susan Akbarpour discusses Cryptocurrencies In The Global Economy

Last Thursday, Mavatar CEO Susan Akbarpour spoke on a panel at the 36th Annual Monetary and Trade Conference in Philadelphia.

The event was held by Drexel University’s LeBow College of Business, the Global Interdependence Center and the Federal Reserve Bank of Philadelphia.

Susan was part of the panel titled, “Bitcoin and Other Cryptocurrencies.” Other speakers on the panel included David Mills of the Board of Governors of the Federal Reserve System, Kim Hunyh of Bank of Canada and Will Cong of University of Chicago. 

mCart by Mavatar CEO Susan Akbarpour speaks at the 36th Annual Monetary and Trade Conference.

One of the primary topics of discussion was how to make crypto safer for investors. While many agree it is a way to raise capital risk, crypto and ICOs also come with a litany of risks including legal, settlement, operational and fraud.

It makes it difficult to know how or when government and regulation should get involved when overall ICOs still account for a small fraction of investments. Only $6 million was raised by ICOs in 2016 compared to $94 million for IPOs.

Decentralization is the way to make ICOs safe since it forces everyone in the network to be transparent. Remember changes cannot happen without an OK from the entire network, which means there’s limited opportunity for fraud and scams.

Reaching regulations for decentralization seems like an oxymoron, but if done via smart contracts, this could be the smart and still transparent way to protect investors while improving economic growth.



April 24, 2018 12:00 am

Old vs. New Affiliate Sales Models

Affiliate sales isn’t going anywhere, but the model of how business is done most efficiently is. There’s no reason for retailers or publishers or influencers of any level to deal with third and sometimes even fourth party affiliate groups that take their share of the pie. What is the third or fourth party affiliate group exactly doing?

With mCart by Mavatar, affiliate sales is disrupted and it’s to the benefit of both influencers AND retailers.

Make It Easy For Influencers To Promote Your Products

In most cases they are facilitating an simple way for the retailer and influencer to connect. Retailers and brands don’t have to seek out the influencer because the influencer comes to them via the third party group. The plus for the influencer is there is limited learning involved. If the influencer has zero experience with accounting, analytics and the like, they do not have to handle any of it. The influencer simply hyperlinks a product, a follower or fan purchases the product and boom, the influencer is issued their sales commission.

How Does Commission Work For Influencers?

But is it the commission they deserve? Usually not. The retailer has allotted a certain percentage of the item to go to the affiliate model — but they do not usually take these third and fourth party groups into account. This means that small percentage intended for a theoretical affiliate is now divvied up between the influencer and the affiliate group. The influencer, the power behind the sale and why the consumer purchased the item, gets a mere sliver of what the retailer is issuing as commission as a whole.

Microinfluencer and Macroinfluencer

Remember 74% of consumers “trust social networks” to make a buying decision. In the social media age, influencers of every level from micro to A-list celebrity are the force behind exposure for products and the turnkey to shift a browser into a buyer.

Blockchain has the power to disrupt this outdated and unfair affiliate sales model. Total transparency is the name of the game and with smart contracts, retailers and influencers can clearly see the purchases that come through from social sharing. Retailers still get the ease of social sharing doing the work for them and influencers are now able to follow a purchase, for the first time revealing their true ROI with an innovative, efficient affiliate sales model.

April 24, 2018 12:00 am

mCart and Trustroot Partner on Security and Reputation Services for Influencer Marketing on Blockchain

mCart, the leading influencer marketing platform is excited to announce a new partnership with the leading blockchain security protocol, Trustroot.

We’re excited to announce the partnership between Trustroot and Mavatar, which offers security for all parties involved when transferring funds utilizing mCart protocol for blockchain.

This partnership will allow marketers and influencers on the mCart platform to benefit from the security and protection offered by Trustroot protocol. Trustroot will verify the wallet addresses of mCart users (shoppers, retailers and influencers) so they can confidently transfer funds in and out of their accounts.

With the high rate of fraudulent activity happening within the blockchain community, the addition of Trustroot’s verification will provide users with increased peace of mind while protecting them from phishing attacks, malware, and other fraudulent activity.

Susan Akbarpour, CEO of mCart, said the partnership with Trustroot will give our PaaS customers an extra layer of protection and security. “Every blockchain company has a responsibility to protect their community. At mCart, we take this responsibility seriously and are very excited to work with Trustroot to protect our ecosystem.”

“We are excited about this partnership with mCart because we see their potential in bringing in a large group of new and influential participants into the blockchain community,” said Alex Senemar, COO of Trustroot. “We applaud mCart team for their focus on protecting their customers leveraging Trustroot protocol.”

mCart is a decentralized marketplace/influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging blockchain. Using smart contracts, marketers, influencers, and shoppers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem. Learn more at

Trustroot is a blockchain protocol that protects individuals and businesses from fraud and theft within the cryptocurrency community. The protocol verifies the identity and reputation of the blockchain businesses to help users avoid scams, phishing attacks, and other fraudulent activity. Learn more at

April 23, 2018 9:41 pm

Act Fast: How Blockchain Capitalizes on Shoppers’ Emotional Buying Habits

In a digital shopping world, having it ‘now’ is a figure of speech. Shoppers spot the latest lipstick collaboration between their favorite Youtube beauty vlogger and an up-and-coming cosmetics brand want to tout their savvy to friends and family — before the opposite happens.

Having it ‘now’ means clicking and buying based on an instant emotion — the key thing that drives a shopper to convert their browsing to buying right when the emotional connection between them and product is established. Blockchain enables retailers to capitalize off of this innate way shoppers elect to buy enabling many types of decentralized networks that make transferring and tracking the values and rewarding the value generators in mass.

mCart by Mavatar is the future of retail, merging the “phygital” experience consumers demand — a mix of physical and digital shopping perks.

Brand-loyal customers may shop online without asking questions, but they make up a small percentage of shoppers. Forbes says a mere 37% of shoppers are brand-loyal, which means they will shop a brand regardless of prices changes or accessibility. These shoppers buy what the brand produces. For the remaining 63% of shoppers there are many variables that drive them to buy….or not, and most of the factors revolve around emotions and discovery for shoppers.

Right now a whopping 71% are likely to recommend a product to a friend if they have a positive experience with a brand on a social platform. That means this is prime space to convert social media users to shoppers who will continuously see a brand’s message, products and promotions and pass this information along to their circle.

Blockhain leverages this communication between users into a simple way retailers can see their advertising efforts pay off in a clear, concise way. This creates an opportunity for emerging a new category of sales force in the market that puts consumers and content generators front and center for promoting products without an elaborate marketing campaign attached.

Few retailers understand how much organic discovery happens on traditional and social media. Big sales aren’t only attached to big-name Internet personalities, but also the consistent social media user who shares produces and recommendations with their audience.

Blockchain’s total transparency serves as an ideal way for loyal customers and prospective customers to get the same honesty they get sharing products they discover from sources they trust. Shoppers are smarter than believing an A-list celeb actually uses a drugstore shampoo. They turn to social media for recommendations and share products they love and use often. What used to be a store’s likability that drove a shopper to buy is now done by family and friends and vice-versa.

Enjoying someone’s Snapchat channel often means being exposed to their everyday life: what they wear, what they eat, how they elect to make buying decisions themselves. This is the new way people shop and instant gratification comes from that click-thru that leads a social media user to add to cart and buy.

The landscape of shopping has changed, but the reasons people buy have not. The myth of the rational consumer pegs shoppers as people who think through a purchase now that many shop online, removing the tactile product from the experience. However the opportunity for discovery is now something we carry in our pockets and purses, and have more exposure to than ever before.

Blockchain powers retailers in a new, exciting way. Paired with social media, retailers now have a scalable model for the ultimate modern marketing tool: influencer marketing. In the age of social media, everyone is an influencer and share a brand’s products online and offline.

During an episode of Scandal, thousands flood Twitter passing around a link to Olivia Pope’s structured coat. This ‘influence’ comes from a TV show and it’s loyal fans who now become shoppers in minutes. B

lockchain aides this in an easy way that removes the bottleneck and middlemen of standard affiliate marketing.  20 years ago, shopping meant cruising and perusing the mall on a Saturday afternoon when the shopper had free time.

Now free time is carved out in many spaces including the morning commute on public transit and the hour before bed as people lay scrolling Instagram. Opening up these windows of time means more opportunity than ever for consumers to ‘shop,’ spot an item of interest and click-thru to buy.

What is mCart?

mCart protocol is a decentralized marketplace/influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging blockchain. Using smart contracts, marketers, influencers and shoppers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.


April 23, 2018 12:00 am

Latest Crypto News 4.23

Here it is! Share your favorite or most interesting #CryptoNews tidbits in the comments or reach out to us on Twitter or Telegram!

Every Monday we publish the latest crypto news! Share your fave stories in the comments.

  • A study revealed at the Genesis London Blockchain Conference shows Ethereum is more decentralized than Bitcoin. Since its debut in 2015, many have doubted the blockchain system and spread false information that it is inferior to the better known Bitcoin because of Ethereum’s ability to scale. The data shows that nodes for Ethereum are actually more decentralized because they are spread through larger geographic areas and have smaller networks in addition to being homegrown operations versus Bitcoin.
  • India’s Elemential aims to be the WordPress of blockchain with technology that lets businesses DIY. If you know anything about what IBM is doing with blockchain, you know everyone will be trying to make it easier for small businesses (or, business of any size) to implement blockchain without having the background in tech. Elemential has designed software that allows users to build their own blockchain applications. There are likely many businesses aiming to do this, but what Elemential has that’s different is the ability to prevent problems before they start with a ‘hall monitor’-type feature that identifies when a validation node is about to crash.
  • Join the conversation on Reddit discussing How Do You Choose Your ICOs? We loved hearing everyone’s opinions and thought processes behind choosing why they participate in an ICO.
  • It’s a few weeks old but plenty valid, it’s A Beginner’s Guide To ICO. This is a must-read for anyone looking to participate in an ICO or if you want a simple way to explain ICOs to a friend who’s interested. It’s a breakdown in the most simple way so everyone can see that this is the type of thing that’s for everyone.
April 20, 2018 12:00 am

Retail Tech News 4.20

#HeyRetail is our retail tech series, an effort to round-up everyone in retail to get a conversation going about how and why today’s shopper makes buying decisions in-store and online. This is digital shopping that implements C-Commerce. Learn more about the C-Commerce philosophy here

#HeyRetail is all things retail-tech-related including blockchain, influencer marketing, omnichannel and retail news.

  • mCart by Mavatar is proud to announce it is the Signature Sponsor of C-Commerce Summit. The summit takes place in Napa, California, May 3rd through May 5th. Speakers include mCart by Mavatar CEO and co-founder Susan Akbarpour, President and co-founder, Brom Mahbod. Other speakers include Phil Schlein, Former president and CEO of Macy’s California and Partner at U.S. Venture, and Advisor to CEO at MAVATAR, and Prabhjot Singh, President & CEO at PYZE Inc. This event has limited spaces left and is the ultimate resource for retailers searching for ways to implement blockchain on a large scale for their store.
  • After revealing major stats this week (such as Amazon Prime surpassing 100 million members), Amazon inches closer to being the #1 retailer for apparel. While the stat sounds scary for traditional retailers, understand 48% of people who shop clothing on the site expect the item to be cheaper than in-store continuing to push Amazon as a store into the lower end bracket. This means it’s prime time for luxury stores to pounce on elevating the in-store experience since their market isn’t on Amazon for the fashion.
  • Online shopping spending is set to top $712B by 2022. That’s what Forrester reported this week. The same report stated nearly all adults — 98%, already shop online once a day. Like with the Amazon stat above, people say they believe they will find a better deal online and 61% also said they believe they get more product information by buying online (by way of reviews or product copy, the report didn’t specify).
  • On CNBC, former Macy’s CEO Terry Lundgren said retailers will need both an online and physical store presence in order to survive As the C-Commerce approach encompasses everything today’s shopper wants to make a buying decision. This means consumer-centric, contextual, crypto, collaborative and connected commerce that is accessible to the digital shopping consumer.

Check out more from our #HeyRetail series on our Reddit page. And remember to air your retail woes and questions on Twitter using #HeyRetail so the community can converse and learn what works for consumers right now.


April 17, 2018 8:15 pm

Industry Leaders to Speak on the Future of Commerce at C-Commerce Summit in May

From Mavatar to Yelp to Oracle, the C-Commerce Summit boasts a stellar line-up.

Retail is moving towards C-Commerce. Learn all about it at C-Commerce Summit 18 in Napa Valley, California.

Napa, CA — April 17, 2018 — The C-Commerce Summit today announced the first round of speakers for the event being held May 3–5, 2018 at The Westin Verasa Napa in Napa, California.

The “C” in C-Commerce is for Consumer-Centric, Contextual, Crypto, Collaborative and Connected Commerce.This is a unique conference where the biggest names in retail and tech meet the cutting edge of the C-Commerce industry. At the C-Commerce Summit industry leaders will talk about commerce trends and real-world applications of blockchain, smart contracts and cryptocurrencies. Through group meals, an awards ceremony and a wine tour, the event boasts a highly interactive atmosphere to maximize networking opportunities and one-on-one discussions between speakers and attendees.

Speakers include:

  • Susan Akbarpour, CEO and Co-Founder, Mavatar
  • Brom Mahbod, CoFounder & President of Mavatar
  • Emmanuel Abiodun, Architect ( VP) Oracle Blockchain Cloud Service
  • Shayan Zadeh, Cofounder & CEO of Trustroot
  • Kevin Akeroyd, CEO at CISION PR Newswire
  • Henry Liu, Chief of Investments at Yeoman’s Capital
  • Prabhjot Singh, President & CEO at PYZE Inc
  • Shirley Tafoya, Regional Vice President and Head of Enterprise at YELP
  • Trevor Koverko, CEO at Polymath
  • Shahin Hedayat, Founding Partner at Candou Ventures
  • Phil Schlein, Former president and CEO of Macy’s California and Partner at U.S. Venture, and Advisor to CEO at MAVATAR
  • Ray Miller, Partner & Steering Committee Member at Pepper Hamilton

For more information on the speakers and the agenda visit the website hereSpeakers and agenda updates are added frequently.

If you are interested in speaking at the C-Commerce Summit, email support@ccommercesummit.comWhile all topics will be considered, conference organizers are specifically looking for experts on:

  • Complying with GDPR and ePrivacy regulations
  • Leveraging user generated advertising and influence marketing to create a sustainable and crowdsourced salesforce
  • Closing the gap between online and offline sales, shopping and advertising
  • New ways to incentivize your shoppers and brand ambassadors, eliminating middlemen and bottlenecks
  • Creating your own branded affiliate network platform
  • Getting rid of phony metrics like CPM, CPC, and CTR to establish CPT (cost per transaction)
  • Leveraging new contextual, connected and blockchain-based marketplaces to compete with Amazon’s fragmented market
  • racking every advertising dollar to sales dollars
  • Leveraging blockchain or/and cryptocurrency for processing millions of micro-payments
  • Leveraging AI, IoT, VR/AR to create more secure connected and transparent commerce

The C-Commerce Summit is supported by signature sponsor Mavatar, Platinum sponsors, Pepper Hamilton, LLP, Gold sponsors Candou, Pyze, Cision PR Newswire, Internet Marketing Association, evite and Silver sponsors ApplyBoard, Imeve, Virtual Visions.

Registration for C-Commerce Summit is by invitation only. To request an invite or to receive more information about sponsoring or speaking at the event, email or call 650–701–0007.