July 24, 2018 12:00 am
We’re proud to announce Mavatar has made the list of 50 Best Companies To Watch in 2018 for The Silicon Valley Review.
The full interview with our CEO and Co-founder can be read here.
Mavatar is one of The Silicon Review’s 50 Companies To Watch 2018.
Hot on the heels of our announcement of lunching the first mCart platform by FXGroup to make the Red Carpet Shoppable, mCart is poised to become the most innovative tool for traditional retail. Just as we’re making the red carpet shoppable, mCart’s blockchain-based platform allows retailers, marketplace operators and content creators to make the most of their omnichannel efforts capitalizing on social media.
Product sharing is something that happens at rapid pace for people of all ages and can be the pillar of the peer to peer or user generated advertising. mCart helps the realization of this long term industry dream and aids the online discovery process to translate to increased sales for brick-and-mortar stores and malls.
See who else made the list of 50 Best Companies To Watch in 2018 here!
July 13, 2018 12:00 am
During Kateri Osborne and Susan Akbarpour’s talk at #LetsGetSmart18 at ICSC RECon, they discussed integrating the retail industry with technology.
Kateri Osborne is the Director of Events at CRETech and the Newsfunnel, which aim to bring innovation to Commercial Real Estate, using events, content, and news. Susan Akbarpour is the CEO of Mavatar, a company that builds software to close the gap between online and offline retail.
Susan began by discussing the genesis of Mavatar and its mCart platform. She had always been bothered that there’s no way to track the return of advertising dollars in sales dollars. She also wanted to build a product for the consumer, not just retailers. While today’s retail environment has lots of options for consumers—between all the apps, websites, and brick and mortar storefronts—shoppers can often be overwhelmed by all these options.
Read more of the CRETech interview with mCart.
July 9, 2018 12:00 am
At Crypto Invest Summit LA this spring, experts gathered for a panel on ICOs, where they’re going and the best ways to market them.
Susan has spoken before on the importance of content and influence marketing around ICOs and specially viable tokens — the token that are filling a void. She pressed that original and genuine content and storytelling always sell, “Your story is your product and company’s vision. If people resonate with that, you don’t have to rely on phony metrics of CPM, CTR and CPC and paying a few bitcoins for a banners ad at the homepage of a website that didn’t even exist a few months ago.”