September 24, 2019 3:13 pm

The Investomer Mindset: Mavatar CEO to Speak at VC Fast Pitch San Francisco

Susan VC Fast Pitch

Warren Buffett once said said, “I am a better investor because I am a businessman, and I’m a better businessman because I’m an investor.”

Mavatar Co-Founder and CEO Susan Akbarpour truly believes and lives by this motto and has always offered unique views and approaches to ecosystems that she is involved with as investor/entrepreneur. She plans to share her coined “Investomer” (investor/customer) mindset when she will speak on the investor panel at VC Fast Pitch Conference on Thursday, November 7. 

Being an Investomer

Susan has been putting her investomer philosophy in her work as the co-founder and CEO of Mavatar Technologies and a partner at Candou Ventures. In fact, Susan and her partners at Candou Ventures, Shahin Hedayat and Faraj Aalaei, two other successful serial entrepreneurs with multiple exits under their belts, have a unique  investment philosophy, which is being hands-on investors and not only a financial resource provider. 

Candou helps their portfolio companies and sometimes even entrepreneurs that are not an investment target for them to succeed in their goals to move to the next phase, productization, go to market, fundability, exit and more.  

Susan’s outside the box investment philosophy of leveraging her portfolio companies technologies in her venture, Mavatar, or investing in the solutions that her team found interesting and worked for Mavatar, has created a lucrative win-win situation for both Candou and Mavatar. 

She has turned Mavatar into the first customer and a testing lab for new technologies and Candou Ventures into a hands-on backer who can help even in streamlining the direction of the product of companies she invests in as an “Investomer.”

More on the Investomer Mindset at VC Fast Pitch

Here more about the Investomer mindset from Susan at VC Fast Pitch. The event will be held at San Francisco State’s University Downtown Campus between 9:00 AM and 4:00 PM. VC Fast Pitch will provide the public the opportunity to pitch and network with VCs, angles and accredited investors. 

The event is hosted by Black Dog Venture Partners, which provides VC consulting to help startups get financing and engage in rapid growth in addition to investing itself. The San Francisco event is part of the VC Fast Pitch series, which holds events connecting investors and startups looking for funding around the country. 

Also speaking at the Investor Panel will be Black Dog Venture Partners CEO Scott Kelly, Privos Capital Chairman & CEO Dan Farrell, Golden Seeds Managing Director Marisa Alma McGinnis and more. 

Want to Attend VC Fast Pitch?

Get your tickets here.


September 12, 2019 2:22 pm

Kickstarting the Global Influencer Platform

global influencer header

When you inspire your cousin to buy the coffee maker you saw at from Macy’s you should get a commission from Macy’s! 

When you spot a jacket in a movie, google search and find it at Neiman Marcus, the producer, celebrity and network and all other parties involved should get a commission from Neiman when you buy it!

Everyone and every entity—from micro to macro, to mega influencers—should get a commission for their influence on people purchasing anything.

Mavatar has launched its Kickstarter campaign for the Global Influencer Platform to help these people and organizations track their influence to sales and receive direct compensation for it.

What is the Global Influence Platform? 

The Global Influence platform connects influencers to the network of mCart marketplaces, aggregating millions of products from the top retailers that shoppers know and trust. The platform serves as a single home for influencers to monetize their influence on social media and in the physical world and to promote their content across the whole mCart network. mCart marketplace operators also use the Global Influencer Platform to recruit influencers.

The Global Influencer Platform and mCart are capturing the power of influence marketing, which returns $6.50 for every campaign dollar spent and is projected to be a $6.8 billion dollar industry by 2020, growing 10.1% annually between 2015 and 2020. 

From the Global Influencer Platform, influencers can add their stories to curated shopping carts (mCarts) they are creating in these marketplaces and share the link (URL or QR code) of the mCart using  this novel and powerful system with others in traditional and social media, video or even physical places. 


A Wireframe of the Global Influencer Dashboard.

It also provides one control panel or personal dashboard for the influencers to track their performance within the network of mCart marketplaces in one place easily and transparently in real time.

Influencers can gain followers and see their sales ramp up quickly—it’s the UBER for retail sales! 

The mCart Shop-able Content Publishing Platform allows creators to track the sales of their mCarts within major marketplaces that are run by major entreprises and receive a 1-20% commission depending the participant retailers and marketplaces agreement.

These agreements are set in stone on blockchain smart contracts, and therefore transparent and unchangeable for everyone within the ecosystem.

Want to join the mCart Global Influencer Platform? Apply Here!

mCart global influencer platform regisration form

You can sign up to be a Global Influencer today here.

Completing the mCart Puzzle

We’ve already built the mCart omnichannel marketplace and affiliate sales PaaS, and now we’re adding the Global Influencer Platform to add the last piece to the mCart puzzle. 

Once influencers are accepted to the Global Influencer, they will become part of the mCart Global Influencer Network. The Network is a distributed salesforce that is incentivized to promote products in the content they’re already creating. 

Together, we can create a new paradigm for shopping, sales, and advertising, end junk mails and build a greener world, leveraging influencer marketing on the Global Influencer Platform.

Contribute to the Kickstarter Campaign Today

Why should you support the Global Influencer Platform? Because you’re an influencer too!

80% of Americans seek recommendations before making a purchase, which makes all of us influencers!

Influencers can be anyone—from everyday people to social media influencers with 10,000s of followers, to celebrities with millions of adoring fans, or to a TV network or magazine with hundreds of millions of viewers and readers. 

You deserve to get paid for your influence on shoppers. Those shoppers deserve to not be shadowed, targeted with ads or lose their personal data in auctions. And the retail industry deserves not to get its money wasted with high rates of bot-generated traffic and CTR on bogus ads.

To realize this vision, first we need to create the Global Influencer Platform. And to do that, we need your help. We are trying to raise $52,500 on Kickstarter to make the Global Influencer Platform & Network possible. 

We have some really great rewards prepared for you when you contribute at well like day-1 access to the platform, mCart collectibles and exclusive access to the Mavatar team. 

You can read more about the Global Influencer Platform and contribute today on our campaign page

Contribute today.

September 10, 2019 4:12 pm

Turning the World into a One Connected Mall to Achieve Consumer-Centric Commerce



Mavatar CEO and Co-Founder, Susan Akbarpour is all set to present at the Technology Runway at this year’s ICSC RECon Asia-Pacific in Singapore, on October 23rd, between 12-1pm.

Susan’s talk will cover how blockchain can revolutionize the retail real estate industry by closing the gap between offline and online and turning the world to a connected mall leveraging user-generated advertising. She will elaborate on how shortening the path to purchase from discovery to transaction by processing a massive amount of data for and by consumers will empower them and expedites decision-making process much more effectively than current push advertising models. 

Susan will cover new models for increasing sales per square foot and decreasing the cost of sales in a drastic fashion. She will elaborate how the mCart platform is the foundation of a consumer-centric and transparent commerce where blockchain helps distribute the created value among the main constituencies of the supply chain that influence transactions, removing middlemen, phony metrics and bot-generated click-throughs to the end the era of push advertising

In attendance will be 350 key decision-makers from across more than 25 countries. The event will be supported by the Singapore Tourism Board, Singapore Retailers Association, Malaysia Shopping Malls Association, and Japan Council of Shopping Centers.

The Technology Runway will cover emerging trends in retail technologies, have live demonstrations and hands-on access to products.


About ICSC RECon Asia-Pacific

ICSC is the largest trade organization in the world for retail and commercial real estate, and brings together the largest and most influential retail and real estate companies. ICSC RECON will include some of the largest players in Asia.

This year’s ICSC RECon Asia-Pacific is themed “The Space, Place and Future of the Retail Experience.” The event, which runs from October 21-23 in Singapore’s Raffles City Convention Center, is the Asia-Pacific region’s premier and largest event for networking in the retail and commercial real estate space. RECon brings together regional leaders for networking, discussion of the latest trends, and learning from industry leaders.

You can find out more about Susan’s talk at RECon Asia-Pacific and everything mCart and Mavatar on our Facebook, Instagram and Twitter pages.