October 28, 2019 9:22 pm

mCart Rolling Beyond “Omnichannel” to “Cross-Pollinated” Retail at ICSC RECon Asia 2019

Susan Akbarpour speaking at ICSC Asia-Pacific 2019

Mavatar CEO Susan Akbarpour presenting at ICSC Asia-Pacific

Omnichannel commerce may be the current hot trend for retail, but it’s not enough to keep retailers and malls competitive in the age of Amazon & Alibaba. 

For brick-and-mortar retail to compete and grab the market share back from these traditional ecommerce marketplaces, the only way is  to evolve beyond omnichannel to cross-pollinated and enhance the experience of high-maintenance users.

At the Tech Runway of ICSC RECon Asia 2019, Mavatar CEO Susan Akbarpour discussed how malls and retailers can utilize the mCart PaaS to realize a cross-pollinated digital platform that successfully serves the needs of a broad number of adjacent verticals influencing the path to purchase. 

Her presentation covered how mCart can truly close the gap between online and offline shopping, sales and advertising where the convergence of media, retail, technology and service will wow shoppers with a unified experience Amazon and other online marketplaces could never offer! 

The three day ICSC Asia-Pacific event featured some of the most innovative commercial real estates and retail projects and uncovered the emerging trends in real estate and retail technologies with live demonstrations and hands-on access to products.

During her visit and official ICSC tours, Susan went to to some of the world’s most advanced shopping centers, such as the Jewel at the Changi Airport and the Marina cBay Sands complexes among others, as well as the Urban Redevelopment Authority (URA). Susan was deeply impressed by Singapore’s futuristic and sustainable design, but noticed that there is still room for greater digital transformation in commerce—and how mCart can help realize this vision for Singapore and its neighbors in the Asia-Pacific. 

Susan Akbarpour with Mei Chou from the Singapore URA

Mei Chou, the Group Director of Conservation & Urban Design at Urban Redevelopment Authority of Singapore (URA) giving Susan a dazzling tour of Singapore’s fast pace of advancement since independence in 1965.

The 4-stroy waterfall at the Changi Jewel

Photo By Susan Akbarpour visiting the Jewel, the new airport shopping complex set in between the three terminals at Singapore’s Changi Airport. Visitors from around the world lined up in long queues, with tickets they’d obtained weeks in advance to be the first to see the new structure.

Collage of Susan Akbarpour at the Changi Jewel

Susan Akbarpour in the Jewel at the Changi Airport. Highlights include: an indoor jungle and life size waterfall falling from the fourth floor freshens the air cheaply and sustainably. Toddlers and youth turn invisible in a cloud of mist every 5 minutes in “Foggy Bowls.” Robots greet and offer water to visitors! And most importantly, hotel rooms here “transit shoppers” can rest overnight and start their shopping over the next morning!

collage of marina bay sands in singapre

Singapore’s Marina Bay Sand, an integrated resort with a hotel, casino, retail mall, as well as convention facilities and entertainment venues including theaters, nightclubs and a museum!

The Modern Retail Apocalypse or Renaissance?

As Tom McGee, President and CEO of ICSC, alluded to in his opening remarks, the “retail apocalypse” has been overhyped. Rather, retail is undergoing a renaissance of radical digital transformation.

Tom McGee delivering the opening remarks at ICSC Asia-Pacific 2019

Tom McGee delivering the opening remarks at ICSC Asia-Pacific 2019.

Consumer expectations have adjusted, led by millenials and Gen Z, who are less brand oriented, have the constant expectation of instant gratification, and aren’t used hearing no. 

This means retailers and malls have to adapt to the modern consumer’s digital tastes and needs. We can’t expect customers to visit 100 stores in three malls or visiting 100 of websites and downloading 50 apps to buy an outfit that she saw in a movie. That process must be streamlined, bring people from content to transaction in one place. 

This challenge of digital transformation has been felt particularly acutely by malls, who by their very nature are grounded in the physical world. This is why 80% of malls are concerned about the shift from physical shopping to online stores.

malls are more concerned about the rise of ecommerce than retailers

Data from Retail Dive

To meet the modern consumer’s demands, malls and retailers have to bridge the online and offline gap while keeping the following objectives in mind: 

  • Adjusting to millennial shopping behavior
  • Direct to consumers models while sustaining the tenants  
  • Increasing traffic to the mall
  • Shopper retention & engagement 
  • Tapping into new source of revenue 

Crossing Over to Cross-Pollinated Commerce

In order to meet these objectives and offer the unified experience that modern shoppers mandate, malls and their retailers need a single integration platform as a service” (IPaaS). An IPaaS connects tens to hundreds of players, touchpoints, concepts, point solutions and business models in a centralized location where different entities come together to create and distribute values.

With a comprehensive integration layer like an IPaaS, we can move beyond the current generation of omnichannel retail to cross-pollinated commerce, in which all relevant parties share data and work together for their mutual benefit, ensuring consumers a better experience throughout the entire shopping journey. 

If retailers and malls could work together with media, technology and service companies to share their data, create and distribute value for this modem cross-pollinated supply chain, they could create a more unified retail experience for consumers and streamline the 2st-century path to purchase, removing friction at every point.

mCart streamlining the modern path to purchase

The modern path to purchase is long winded and needs to be streamlined with a cross-pollinated platform!

With cross-pollinated commerce, malls would enter the ecommerce space, retailers would better understand their customers and advertisers would have a better idea of what’s actually driving sales. Even influencers (micro, macro and mega) —the main driver of experiential shopping—could better track their content’s influence to sales dollars and be fairly compensated for it. Such a IPaaS would allow these parties to collaborate in ways never before possible and create entirely new business models. 

So how can we create cross-pollinated commerce to move malls and retailers beyond omnichannel?

Solution: The mCart Cross-Pollinated Marketplace and Influencer Marketing Platform

Find out about how and why mCart is creating cross-pollinated commerce here, initiated by the startup Mavatar that—according the legendary VC Skyler Fernadez in his keynote at ICSC— meets all the characteristics of a unicorn!

  • Massive markets
  • Disruptive technology and business model
  • Sustainable competitive advantage 
  • A vision greater than itself 
  • A team that can execute that vision
Skler Fernandes delivering the keynote at ICSC Asia-Pacific 2019

Skyler Fernandez conducting the keynote speech at RECon Asia-Pacific 2019 in Singapore.

mCart is a cross-pollinated platform that streamlines the entire path to purchase in one integration layer. Malls can license their own mCart platform and onboard the inventories of all their retailers and collaborate with social and traditional media to create a digital mirror of the mall itself which is promoted by an integrated salesforce. 

Shoppers can get directed by shop-able content all around them to malls or browse the mall’s integrated marketplace and influence marketing platform for products. They carry their mCart next-gen shopping cart, which is the mall’s universal and consumer-centric shopping cart, between offline and online in different touch points on the web, mobile, and  in-person kiosk. 

Shoppers then choose to buy online (in an innovative patent-protected hybrid checkout), pick up in person from partner retailers, or communicate with salespeople to hold and try products out.

For promoting, facilitating and shortening the sales process on the mCart platform, malls can aggregate substantial affiliate sales commission from their partner retailers using mCart’s transparent blockchain-powered affiliate sales system. The mCart platform also lets malls distribute affiliate sales commission between themselves and influencers. 

Additionally,  mCart makes it easy to offer rewards to shoppers for being an integrated part of this journey for sharing mCarts, coupons, signing up, gain followership and many more activities in this fully gamified system.

Why Blockchain? 

Blockchain is already empowering powerful industries like advertising, law, finance, real estate, brick and mortar retail where trust has been always a major barrier. Blockchain removes the trust barrier by letting the relevant parties collaborate on trustless platforms using smart contracts. The terms between parties are tracked and executed automatically on a public ledger that can be freely audited by all parties. 

In mCart ecosystem, retail partners and marketplace operators use their personal dashboards to enter smart contracts with each other. In a back and forth process, they agree on affiliate sales commission, set the influencers’ commission, shopper’s rewards, and fees for all other partners and touch points involved in a single transaction. Everything is visible on a public ledger hosted on the Ethereum network. This blockchain system allows participants to create a pool of value for everyone to tap into with minimal back-office cost, no costly and opaque middlemen, and zero overrated metrics like CPC, CTR, and CPM. 

Disrupting the Notion of Destinations

The modern consumer doesn’t want to be pushed ads and isn’t likely to engage with brands’s traditional marketing efforts. We’re long removed from the up-to 40% banner ad click-through rates of  the early days of the internet—it’s estimated that today click-through rates are as low as .05%

mCart lets its marketplace operators sign up featured influencers who act as the platform’s integrated sales force and promote offline/online inventories leveraging their content, social base or other assets. And Influencers are only paid on commission, meaning no fat fees spent on channels that aren’t delivering. Influencers use mCart’s built in shop-able content publishing platform to share curated collections of products from a marketplace along with the shop-able content they’re already producing. And their followers see this content on their social media feeds, blogs, video, print and wherever else they’re consuming content. 

For every sale coming in through this content, influencers receive a 1-20% affiliate sales commission from the retailer while the mall marketplace operator collects commission as well!

And mCart has partnered with Sharp Electronics to create the Shop-able Wall, a kiosk version of the mCart platform that can be deployed across retail centers. The Shop-able Wall lets consumers start their journey at the mall, and then continue on their personal devices to shop at their leisure. 

mCart Shop-able Wall at a mall

The Shop-able Wall bring your mCart marketplace inside your retail center, allowing visitors to enjoy the online experience in-person, search your inventory and create smart shopping carts that can be carried offline and online.

mCart Creates Cross-Pollinated Commerce

With mCart, every step on the path to purchase is being tracked monitored and monetized. All relevant parties driving consumers to purchase–from the mall marketplace operator, to retailers and influencers are fairly compensated for their role in the customer’s purchase. And since all this actively occurs within the mCart ecosystem, the data is centralized and actionable. 

To realize this lofty vision, mCart has been built on top of over 300 APIs, and has 5 dashboards, tool sets, analytics, and AI-powered CRM and many more systems for the mall admin, shoppers, influencers, retailers and their sales teams.

We’ve partnered and collaborated with some of the biggest names in ecommerce to create the platform, such as IBM, Walmart and Sharp. And as of October 2019, we are a Google Cloud Partner and you can license your own mCart PaaS on the Google Cloud Platform

Ready to revolutionize your mall with cross-pollinated commerce? 

Contact to schedule a free kickoff demo or license mCart now on the Google Cloud Platform.


October 18, 2019 11:10 pm

What is the mCart Global Influencer Platform?


The Global Influencer Platform connects you to the network of mCart marketplaces. From the mCart Global Influencer Platform, you can make money from you influence on social media and in the physical world by promoting your content across the whole mCart network. 

For every sale coming from mCarts connected to their content, the influencers receive an affiliate sales commission from the retailers’ whose products are featured in the content. 

Platform Core Features

  1. Join Multiple Marketplaces: Apply to and get recruited by the network of mCart marketplaces
  2. Share Your mCarts: Connect your mCarts to all your content using QR codes, URL, website plugins and more. 
  3. Track Your Sales: Use the platform’s analytics to see which of your mCarts are driving the most sales and engagement.
  4. Cash Out Your Commission: Using the mCart blockchain affiliate sales system to cash out your affiliate sales system to USDC and then cash.

Why Join the mCart Global Influencer Platform? 

The mCart Global Influencer Platform provides a revolutionary new way to connect your content to shopping and getting compensated for all the sales your content drives. 

There are other affiliate marketing platforms out there, but the mCart Global Influencer Platform is the only one that is built into the marketplaces it works on top of and is powered by blockchain. 

This means it’s easier than ever to connect your content to shopping opportunities for your fans and followers. And the blockchain system powering the Global Influencer Platform means that there are no middle men taking a piece of your commissions along the way or bottlenecks slowing you down from cashing out. 

Are You Ready to Become a mCart Global Influencer?

Apply to be an mCart Global Influencer Now


October 3, 2019 10:35 am

Mavatar Technologies Becomes Google Cloud Technology Partner

mCart Google Partnership


Mavatar Technologies Inc. today announces that it has become a Google Cloud Technology Partner. Google Cloud customers can now buy the flagship mCart omnichannel marketplace & shop-able content publishing platform-as-a-service from the Google Cloud Platform (GCP) Marketplace. This partnership allows Mavatar to “make the world around us shop-able,” a promise that seemed simply impossible until a few years ago.

“Google Cloud may be one of a handful of organizations in the world with the resources and willpower to vet a powerful partner ecosystem to meet its enterprise customers’ visions. Google Cloud is not only offering their own state of the art technologies and services, but also introducing and supporting start-ups to innovate complementary technologies that Google Cloud’s customers need to address their short and long term objectives,” said Mavatar CEO and Co-Founder Susan Akbarpour. “We appreciate that Google Cloud empowers its teams to find, support and fund moonshots such as mCart that can address complex problems preventing major enterprises from capturing new opportunities like building lucrative new business models, and not just obtaining a marginal improvement.”

mCart Making the world shop-able-min

“The retail sector has to make a dent in Amazon’s aggressive efforts to accelerate the demise of struggling retail players. The mCart platform-as-a-service is here to help retailers close the gap between online and in-store experience, partnering with a network of unconventional channels. mCart marketplaces are driven by the assets Amazon can’t own overnight, such as content, experience, userbase, relationships, service, real estate, and technology,” Akbarpour said. 

mCart smart shopping carts direct shoppers from every movie, magazine, social post, event, living room or any corner of a shop-able world right to retailers’ checkouts only on cost per transaction (CPT) basis, without any costly and opaque middlemen such as affiliate networks. 

As a Google Cloud Partner, Mavatar enables Google Cloud customers to establish their own turnkey mCart platform that leverages a series of cutting-edge technologies such as blockchain, AI, image search, and more. The mCart ecosystem fairly distributes value between the relevant parties for every transaction, from retailers to marketplace operators, influencers and shoppers.

mCart streamlines the path to purchase

As part of the partner ecosystem, Google Cloud is providing Mavatar with go-to-market and technical support.

Key features of the mCart omnichannel marketplace and shop-able content publishing platform-as-a-service include:

  • Aggregation of partner stores’ inventories and connecting their existing e-commerce infrastructure to mCart marketplaces 
  • Fueling mCart marketplaces with corporate assets via the shop-able content publishing platform
  • Influencer registration and management to create an influencer external sales and marketing force for mCart marketplaces 
  • Trade Promotion Management (TPM) System 
  • Real-time smart contracts for affiliate payments on blockchain
  • AI-powered CRM and data analytics


Visit the mCart PaaS in the GCP Marketplace today.