Making the Red Carpet Shop-able.

mCart customer FX Group is turning red carpet events into premium shopping experiences.

What is mCart?

mCart protocol is an omnichannel marketplace and affiliate sales platform-as-a-service that lets its marketplace operators monetize ALL their assets through shopping.

mCart leverages its blockchain-powered affiliate sales system to bring unprecedented efficiency to the entire commerce ecosystem and close the gap between shopping, sales and advertising.

The Modern Shopping Journey

The path to purchase from discovery to fulfillment is long-winded, with many distractions in between. This means:

  •  Shoppers have a frustrating experience.
  • Retailers are squeezed and have their brands diluted by e-commerce giants.
  • Asset Holding Organizations influencing sales aren’t compensated for that influence.

 

mCart unites the path to purchase in a brand new ecosystem for commerce.

Attribution Models & the Advertising Industry are Broken

Despite the fact that influencer marketing is one of the most effective and fastest growing channels for reaching shoppers, the influencer marketing has been full of challenges for both retailers and influencers.

Poor ROI for digital advertising

According to eMarketer, marketers in North America and the U.K. agree that fraud (58%), viewability (56%) and poorly targeted ads (46%) are among the leading obstacles to programmatic advertising to the extent that, according to Proxima, today 60% of digital marketing spend is still wasted and $37 billion of worldwide marketing budgets are squandered on poor marketing performance.

Affiliate marketing is inefficient & inaccurate

Not only most of the attribution models (algorithm-based, first click, last-click, etc.) proved inefficient and inaccurate, the affiliate network practice of directing traffic to “favorite nation” publishers, such as coupon and rebate sites, is contributing to a drastic margin of error in attribution reporting – ranging from 40% to 85%. This destroys the top of the marketing funnel as influencers, whose content drives transactions, lose rewards and the incentive to continue.

A silent sales force isn’t being fairly paid

According to Forbes, 92% of consumers trust online influencers more than an advertisement or traditional celebrity endorsement. Despite their massive influence in product sales, only a small percentage of influencers (7%) are actually rewarded for their impact.

The mCart Ecosystem

mCart creates a unified omnichannel commercial ecosystem that benefits all involved players by leveraging AI and blockchain affiliate marketing system.

Shoppers get a superior shopping experience

Marketplace Operators get sustainable affiliate sales revenue stream

Retailers get new sales channels & actionable data

Influencers are fairly & transparently compensated in real-time

mCart Reinvents Affiliate Sales with Blockchain

mCart reinvents affiliate marketing by using blockchain to eliminate affiliate networks with blockchain-based smart contracts that distribute sales commission directly from retailers to marketplace operators & influencers. By embedding the affiliate marketing system system in the platform, mCart creates a fairer, more transparent affiliate sales ecosystem with far less back-office cost.

mCart attribution models are fully auditable and scalable, creating the next generation affiliate sales and marketing platform.

Team & Advisors

Emmanuel Abiodun

Blockchain Architect

Emmanuel Abiodun

Blockchain Architect

Emmanuel is an Entrepreneur, Technologist and Investor in the Blockchain space.

Currently Emmanuel is one of the lead Architects for the Oracle’s Blockchain Product where his work focuses on defining and architecting the next generation of distributed ledger platforms that will help Oracle’s customers build and participate in the next generation of business ecosystems and networks.

Emmanuel’s involvement in the Blockchain technology space go as far back as the beginnings of Bitcoin as an early investor. He has since founded, co-founded, invested and participated in various high profile blockchain, smart-contract projects.

Pegah Ebrahimi

Advisor

Pegah Ebrahimi

Advisor

Pegah is Chief Operating Officer of Global Technology Investment Banking and focuses her external efforts on delivering for clients through her IT and venture capital partnerships.

She is instrumental in spearheading innovation and operational excellence for the Global Technology Investment Banking Group, in addition to managing Global Technology Banking’s efforts for Tech Week, CTO Summit, Morgan Stanley Technology Conference amongst other. Pegah also heads Technology Banking Group’s venture capital coverage efforts and works closely with the VC community to deliver for emerging technology companies.

Prior to her current role, Pegah was CIO of Morgan Stanley’s Global Investment Banking Division, and responsible for the global technology strategy for the division, where she focused on transformational application development and worked with vendors to bring more external products in-house. Prior to that she has worked in Venture Capital as well as successfully founding and selling an e-commerce start-up. Pegah started her career at Morgan Stanley 14 years ago as an analyst in Investment Banking in New York.

Pegah received her Bachelor of Science degree in Mathematics and Economics from MIT. She lives in San Francisco with her husband and 1 year old son.

Ray Miller

Legal

Ray Miller

Legal

Partner and Health Science Department Steering Committee Member at Pepper Hamilton. Former Chair of Pepper’s Intellectual Property Department and Chair of Pepper’s Life Science Group. Ray served full term on the firm’s Executive Committee. His practice focuses on strategic counseling, transactional IP, due diligence and integrated Health Sciences. His clients range from start-ups to fortune 500 companies, and include academic institutions, world-class medical & research facilities, venture capital groups, biotechnology companies, and pharmaceutical companies.

He has handled leading roles in both patent litigation and in complex transactional matters, including IPOs, M&A, and venture financings. He has conducted more than 500 due diligence matters for institutional investors and venture capitalist, and his group is particularly skilled at strategically positioning companies to maximize the benefit of their intellectual property and regulatory exclusivity.

Ray hosts an annual event, Ray’s Retreat, that invites friends, clients, and colleagues from diverse backgrounds to escape to Canada’s picturesque Georgian Bay to discuss the intersection of law, business, and intellectual property across a variety of disciplines.

Specialties: Strategic IP Counseling, patent litigation, IP due diligence, and transactional counseling. As an inventor, scientist, company founder, investor, entrepreneur, and leader of an IP department, Ray integrates both legal and practical considerations when providing counsel to his clients.

Sachio Semmoto

Business Strategy (Japan)

Sachio Semmoto

Business Strategy (Japan)

Sachio Semmoto is currently Chairman and CEO of eAccess and eMobile, a Japanese telecommunication company. Prior to eAccess and eMobile, Dr. Semmoto joined RENOVA as an External Board Member in 2014, becoming Chairman in 2015. Prior to RENOVA, he founded four leading telecom companies including KDDI and eAccess. He was a board member of NetApp, Inc. and Reuters, the world’s largest telecommunications company. He was also appointed as a director to TELECOM CORPORATION OF NEW ZEALAND LIMITED in 2009.

He was also a full professor at Keio University, a visiting professor of Carnegie Mellon University and University of California, Berkeley. He holds a BS in Engineering from Kyoto University and PhD in Engineering from University of Florida

Susan Akbarpour

Co-Founder & CEO

Susan Akbarpour

Co-Founder & CEO

Susan Akbarpour is the co-founder and CEO of Mavatar Technologies Inc. She oversees the strategic and creative direction of the company, leveraging her extensive network and proven background in product design, development and marketing.

Susan is a visionary entrepreneur with over 25 years of hands-on experience building and advising successful and innovative products and businesses in technology, media, retail and management consulting. She founded Mavatar soon after receiving her MS in Management from Stanford University in 2010.

Under her leadership, Mavatar has emerged from a simple web browser application to a modular, turn-key and cloud-based enterprise software, equipped with a large array of omnichannel solutions such as large-scale Phygital Marketplace enabler software, Shoppable Content Publishing platform, mCart, and Social e-Commerce Engine.

Mavatar cross-channel PaaS platform straddles Marketplace, Affiliate & Social Marketing. Mavatar-powered Marketplace and mCarts Operators allow shoppers to buy products from impressions in digital and physical worlds, changing the way retailers acquire new customers and stimulate incremental sales by empowering and incentivizing their greatest brand advocates’ authentic voice. Mavatar solutions helps the enterprise customers to close the gap between online and offline shopping, sales and advertising.

Throughout her journey as an entrepreneur, journalist, publisher, investor, board member, community advocate and political fundraiser, Susan has received multiple media, community and business awards, spoken at various conferences and is frequently featured in mainstream media. Susan is also a general partner at Candou Ventures, member of the board of directors at IMA International Executive Council and VOMax Corporation, member of Stanford Business School Alumni Association, Stanford Women On Boards, a prestige member of Watermark, a nonprofit organization that is a community of executive women.

Chris Kelly

Social Networks

Chris Kelly

Social Networks

Chris Kelly is an American entrepreneur, attorney, and activist. From September 2005 to August 2009, he served as Chief Privacy Officer, first General Counsel, and Head of Global Public Policy at Facebook. As an early leader at Facebook, he helped shape it into one of the most successful businesses in history. In 2010, Kelly was a candidate in the Democratic primary for California Attorney General. Since his departure from Facebook and run for Attorney General, he has become a prominent investor in award-winning independent films, restaurants, and technology start-ups including Path, Loyal3, Fandor, Organizer, and rentLEVER. Kelly became a co-owner of the NBA’s Sacramento Kings in May 2013.

Chris has been an early investor to Mavatar and a member of advisory board since 2012

Jeffrey Moore

Big Data

Jeffrey Moore

Big Data

Jeffrey Moore joined the faculty at Stanford’s Graduate School of Business (GSB) in 1972 after more than 10 years work as a Communications Engineer, Computer Systems Analyst, and Management Analyst. Until his retirement in 2010 as a Senior Lecturer, he designed and taught Business Analytics courses as a member of the GSB’s Operations and Information Technology (OIT) faculty. This included graduate-level courses in decision modeling, simulation, data analysis, and IT. In his research, he concentrated on applications of business analytics and IT use by senior executives. He continues to consult both nationally and internationally in the strategic use of IT, evaluating the management and use of IT, and business analytic applications for decision support.

From 1979 to 1999 he was also the GSB’s CTO as Assistant Dean for Computer and Information Systems and more recently he created and directed TELL, the Technology Educational Learning Laboratory, a GSB facility devoted to giving entrepreneurial students hands on exposure to IT software development and to hosting their prototype applications.

A gifted educator, he taught in several of the GSB’s Senior Executive programs, was the senior co-author of two leading graduate-level textbooks in business analytics, and was a three-time recipient of the GSB’s Sloan Distinguished Teaching Award.

Moore received a BSEE degree with specialty in digital circuit design from the University of Cincinnati, a joint MBA/MCS degree from the Mays Business School at Texas A&M University, and a Ph.D. in Business from the Haas School of the University of California at Berkeley. He also holds a Professional Engineer certification (E.E., Ohio). Moore has been an early advisor and investor to Mavatar

Shirley Tafoya

Revenue Advisor

Shirley Tafoya

Revenue Advisor

Shirley brings over 20 years of organizational leadership experience in the technology space having built, lead, and scaled global sales, marketing and operational teams from start-up, initial public offering, global expansion and to mature growth phases.

She was part of the founding executive team at Travelzoo and instrumental to the growth of the company from start-up, through successful IPO, to a $500 million market cap upon her departure. She has vast experience in building high performance teams in SaaS, Digital Media and a deep insight into the characteristics it takes for individuals to thrive in the these environments.

A native of the San Francisco Bay Area, Shirley is well entrenched in the tech industry and maintains a vast global network of proven, A-level talent globally.

Shirley has been speaking in major industry conferences and contributing to trade and consumer stories for major newspapers and magazines, including Conde Nast Magazines and the New York Times. Held reoccurring appearances on TV news stations discussing market trends for Fox Business News, Bloomberg, CNBC.

Sara Azadi

Marketing Innovations

Sara Azadi

Marketing Innovations

Sara is responsible for guiding Edelman’s client relationships and providing strategic counsel to senior clientele through distilling and solving business challenges, driving marketing innovations and leading and defining the most effective integrated approaches to communication strategies that activate brand participation and imbues loyalty amongst consumers and customers alike. Sara’s diverse client and industry experience in advertising, direct marketing, digital media and public relations pulls from a wealth of experience that garners results for clients in a modern, always-ingenious method. Sara currently oversees Edelman’s Digital, Social Strategy, Analytics and Production teams in combination with Consumer PR with the understanding that being channel agnostic brings the best ideas forth and gives her clients the most impact. She currently lends her expertise to a range of Edelman clients from Adobe to Dow, Starbucks to HP and PayPal to Ghirardelli.

Prior to Edelman, Sara was Director of Client Partnerships at Swirl, Inc, a mcgarrybowen agency. She was in charge of developing marketing strategies, guiding agency innovation and leading partnership strategies. Working with the Grateful Dead, Pandora, Dolby, Microsoft and Red Bull, Sara led and developed an initiative focused on building a community of brands set to redefine the current state of the music industry and elevate the discussion on how artists and corporations can collaborate to create original content while supporting consumers’ current behaviors. Her goal was to make marketing a desirable experience rather than a simple sale’s aid that consumers would ignore.

Previous to Swirl, Sara enjoyed a nine year tenure at Loomis Group as Vice President. She led the agency’s new business, account management and paid media service teams. She launched and grew Loomis Group’s digital practice serving Google, LinkedIn, YouTube, LG Electronics, Sephora, Ferrari, Hitachi, Broan and StubHub, where she helped launch StubHub in market and bring it to it’s acquisition by eBay. Sara also drove the innovation of Loomis Group’s offerings from structuring social media best practices when Facebook was still in it’s infancy to helping craft the agency’s approach to developing business solutions and digital products for clients which resulted in creating unique ROI generating solutions for StubHub, Ferrari and Sephora. Prior to developing the digital practice at Loomis Group, Sara led WebEx’s direct marketing account for 4 years.

Sara started her career at an integrated marketing agency. She worked both in public relations and advertising. Her client experience included Acer Computers, Franklin Publishers and FedEx. Sara also helped launch the first digital picture frame company and placed her clientele in both top tier local and national press.

Sara is a Californian native and passionately proud of her California roots. She grew up in the Central Valley and is the daughter of a Doctor/Almond Farmer and Interior Designer. She lives in San Francisco with her fiancé, daughter and soon-to-be step-daughter and step-son. She also has a misbehaved dog named Stevie Heart Nicks

Trevor Koverko

ICO Advisor

Trevor Koverko

ICO Advisor

Trevor Koverko is CEO of Polymath. He was formerly an NHL hockey player, drafted by the New York Rangers. Following his hockey career, he became a Silicon Valley entrepreneur and founded DAI and eProf.com. In 2015 his Oculus Rift-based project became the world’s first VR exit. He has since participated in dozens of ICOs and was an original advisor & investor to the Ethereum project.

Panos Papadimitriou

Founding Member & Data Scientist

Panos Papadimitriou

Founding Member & Data Scientist

As the data scientist, Panos decides what are relevant data, and analyzes the huge amounts of user data collected. Panagiotis previously worked at Yahoo! Labs, Microsoft Research, Yahoo! Web Search and he co-founded Caloricious in 2008. He is a recipient of the Yahoo Student Innovation Award and an Onassis Foundation scholar. Panagiotis holds 2 U.S. patents, and received an Engineering degree in Electrical and Computer Engineering from the National Technical University of Athens in 2006, and a Ph.D. degree in Computer Science from Stanford University in 2011, working at Info Lab and under the same professor (Dr. Hector Garcia Molina) who advised the founders of Google.

Steve Westly

eCommerce & Finance

Steve Westly

eCommerce & Finance

Mr. Westly is the Founder & Managing Partner of The Westly Group. He and his partners have built one of the larger sustainability venture firms in the US with close to $330 million under management. The Westly Group focuses on capital efficient, high growth companies in the sustainability, sharing economy, and the Internet of Things spaces. The firm has blue chip investors including Citibank, Duke Energy, RWE, SK Telecom. The company has invested in 33 portfolio companies, three of which have gone public on NASDAQ, including Tesla Motors. The Net IRR on the investments Mr. Westly has led is 40%.

Prior to founding The Westly Group, Steve Westly served as the Controller and Chief Fiscal Officer of the state of California – the world’s sixth largest economy. As Controller, he chaired the State Lands Commission and served on 63 other boards and commissions, including CalPERS and CalSTRS, the nation’s two largest public pension funds, which together invest more than $350 billion.

In the 2008 election cycle Steve served as a California co-chair of the Obama for America campaign. He also served on the Secretary of Energy’s Advisory Board as a representative for the venture capital industry.

Before running for office, Steve helped guide the online auction company eBay through its period of most rapid growth, serving as the Senior Vice President of Marketing, Business Development, M&A and International. Steve helped bring eBay to Europe and Asia and developed the marketing and acquisition strategies that paved the path for the firm’s exponential growth. Steve helped take eBay public in 1998. Steve also served as an executive at a number of other technology firms including Netcom, WhoWhere?, Bridgemere Capital, and SPRINT.

Steve began his career in Washington, D.C., where he worked first on Capitol Hill and later in the Office of Conservation and Solar at the U.S. Department of Energy. Steve returned to California to become special assistant to the President of the California Public Utilities Commission. While there, he published two books on alternative energy and the utilities.

Steve holds a bachelor’s degree from Stanford University and an MBA from Stanford’s Graduate School of Business, where he served as a lecturer for five years. Steve and his wife, Anita, run the Westly Foundation, which provides education and health care services for children and underserved communities throughout California. They have two children in high school. Steve has been an early advisor and investor to Mavatar.

Paul Deneve

Fashion & Technology

Paul Deneve

Fashion & Technology

Paul Deneve is a business leader with a background in fashion and technology. He is currently the EVP of special projects at Apple, reporting to Apple CEO Tim Cook. Before joining Apple, he was CEO of the fashion house Yves Saint Laurent, which is part of PPR. Between 1997 and 2013 he managed a number of companies in the luxury sector (Courreges, Nina Ricci, Lanvin and Yves Saint Laurent).

Paul Deneve is a graduate of the Solvay Business School at ULB, University of Brussels. He also holds an MBA from the University of Chicago and a MSc in Management from Stanford University. He is also a Sloan Fellow at Stanford University where met his classmate Susan Akbarpour. Paul has been an early advisor and investor to Mavatar.

Brom Mahbod

Co-Founder & President

Brom Mahbod

Co-Founder & President

Brom is an entrepreneur and an Internet visionary, and a former vice president at Oracle Corporation. He started his career at Hewlett Packard Laboratories, where he was part of the small team that built the foundation of network management at HP Labs. He subsequently joined Oracle Corporation’s core database group in 1989, and during his tenure at Oracle until 2009 he held various senior technical and management positions and made substantial contributions both technically to the flagship product.

During 1996-1998, he built the server engineering organization at the Oracle spinoff Network Computer, Inc., with the very early ambitious vision of putting all information in the "cloud", and making computing devices simply a cache of information. In his most recent role, he was responsible for the architecture of the computing infrastructure for Oracle’s On-Demand hosting services, addressing issues in the private cloud computing space: high availability, scalable architecture, security, automation, virtualization at the application, system, and networking levels, as well as application level architecture and integration for cloud computing.

Brom holds a Ph.D. in Electrical Engineering & Computer Science from University of California, Santa Barbara, and is the Co-Founder and President of Mavatar

Phil Schlein

Chairman of the Advisory Board

Phil Schlein

Chairman of the Advisory Board

Former president and CEO of Macy’s California and Partner at U.S. Venture Partners (USVP), Philip S. Schlein, has joined Mavatar as the Chairman of the Board of Directors in 2013. Phil joined USVP in 1985 after a successful 28-year career as an operating executive in the retailing industry. For 11 years prior to joining USVP, Phil was President and CEO of Macy’s California. Under his leadership, Macy’s California sales grew from just under $200 million to almost $1.2 billion; profits grew from $17 million to $108 million. Phil began his retail career with R.H. Macy, Inc. from 1957 till 1984 and served on the Board of Directors of Ross Stores, Callaway Golf and Apple Computer for eight years from 1979 to 1987.

Since joining USVP, Phil has originated a number of investments in the consumer/retail sector including PetSmart, Fresh Choice and The House of Blues. In recent years, Phil has been active in the consumer products areas and currently serves on the Boards of Directors of KidsPark, Sound ID, Specialty’s Bakery & Cafe, Tea Collection and other privately-held companies.

Part of Phil’s philosophy is that “to succeed in retail, you want to always aim higher than your customers’ expectations.”

Phil holds a B.S. in Economics from the University of Pennsylvania.

Shayan Zadeh

Executive Chairman

Shayan Zadeh

Executive Chairman

Shayan is an entrepreneur, investor, and advisor. Currently, he is focused on crypto assets in commerce, advertising, and education and AI in healthcare & decentralized applications (dApps).

Shayan is the executive chairman at Mavatar where he is helping the company redefine the influence marketing industry by leveraging blockchain and smart contracts.

Shayan Zadeh is founder and CEO of Leap Rail, an AI startup helping hospitals to run more profitable, efficient, and streamlined operating rooms through power of machine learning and predictive analytics.

Previously, Shayan co-founded Zoosk, one of the world’s largest online dating platforms and a top 10 grossing app in the Apple App Store. Shayan led Zoosk as CEO for 7 years, raising over $60M in venture capital and growing the company to over $200M in annual revenue. Prior to founding Zoosk, Shayan was a program manager and software engineer at Microsoft.

Shayan received a Master in Computer Science from University of Maryland, and an MBA from University of Washington. He has been named to 40 Under 40 list by San Francisco Business Times and Alumni Hall of Fame by University of Maryland.

In addition, Shayan is an angel investor and advisor to startups such as Sherbit, Mavatar, SnapShip, PaperKarma (acquired by reputation.com), Identified (acquired by Workday) and AppComputing. In his free time, Shayan enjoys bicycling, tennis, and playing with his dog, Ivy.

Mavatar Speaking Engagements, Exhibits and Sponsorships

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