Developing your agency past the million dollar mark takes time and effort. You have to make connections and network, offering value to others before trying to win over clients and business. You need a strong staff, especially when starting out. This means hiring self starters, people who are passionate about the industry and willing to make work for themselves in order to help the business grow. You also need to establish long-term business, rather than simple one-off jobs. This will let you focus on growth, rather than having to constantly hunt for work, while facing uneven results.
These are only a few things you need to keep in mind. To help get you on the right path, members from ForbesAgency Council advise you use the following approaches to help your business grow:
Photos courtesy of individual members
Members of the Forbes Agency Council suggest some ways to help your agency grow.
1. Get Your Own Results First
The secret is that the people and companies that actually know how to do it are likely doing it for themselves, first. Why wouldn’t they? If you want to land real deals, get your own results first. People feel comfortable when you are not experimenting with their money, but have first proven the concept with your own cash. – Trevor Chapman, Trevor Chapman Companies
2. Add Value First
Network more and offer no-strings-attached value first. We’ve never had to advertise and always have a waiting list, as I am continually flying and attending events to network as the CEO. Additionally, we always see how we can help the individual or business from the get-go, even before any discussions about the agency or about them becoming a client. Add value first, and the rest will fall into place. – Rudy Mawer, ROI Machines
3. Have Clear ROI
You are there to find solutions that have a clear ROI for your customers! You have to be able to track every marketing dollar to sales dollars before engaging them in any campaign, technology acquisition or partnership. Marketing managers often overlook the most important metric for evaluating their marketing campaigns — monetization — which is more important than acquisition and retention! – Susan Akbarpour, Mavatar Technologies Inc
4. Hire Self Starters
People are the lifeblood of any organization, agency or not, and it is impossible to create a meaningful working culture without them. Finding good people isn’t necessarily easy. For any newbie agency owner, you’re looking for the self-starters that have that twinkle in their eye when they talk about the work we do. Passionate to the core, they are content and yet never settle. – Meggan Wood, Innate Motion
5. Work ‘On The Business’
Reduce the time you spend working “in the business” and focus more on working “on the business.” The hard part is that people still hire you and your expertise, and want to see you in meetings and contributing to the work, so this can be difficult to do. – Carlos Horn, Emphatic Thinking
6. Build Recurring Revenue Streams
Focus on building recurring revenue streams. One-off projects leave you constantly looking for the next client, and make it impossible to scale the business. – Cash Miller, Titan Web Marketing Solutions, Inc.
7. Deliver New Ideas, Even If They Mean More Work For Yourself
Treat every client as if their business is your business. All too often, agencies don’t come to the table with new ideas that will make more work for themselves. If you’re an employee of a company — or at least a good one — you’re constantly delivering new ideas, even if it makes more work for you, because it is good for the business. – Lacie Thompson, Streamline Marketing
Susan Akbarpour, Mavatar CEO, had a few minutes of fame being featured in the latest episode of Comedy Central show: The Opposition, hosted by Jordan Klepper. The episode covered topic on Silicon Valley’s War on Men, where Citizen Journalist Tim Baltz sits down with female members of the tech industry to discuss the impact of sexism on Silicon Valley. It was disclosed in the show that Only 5% of the startups have a female founder.
Some online reviews on Susan’s performance:
“She doesn’t give a rotten dump about men’s feelings”
“Susan, Fantastic I loved the look on your face, he should have just run:))))) . You know better than most the toll it takes on all women who simply want to do their best! Proud of you”
On Tuesday, October 24, Mavatar CEO, Susan Akbarpour, attended CoinAgenda, the first conference for Bitcoin Investors. The 3 days conference was held in SLS Las Vegas, Convention Level.
CoinAgenda Global is a new conference that combines the historic mission of CoinAgenda and BitAngels to connect and inform investors and entrepreneurs in the bitcoin, blockchain and cryptocurrency sectors with three first-of-a-kind, mini-conferences within the main event.
Susan spoke in a spotlight panel on Blockchain and Advertising as part of ICO Bootcamp session along with Gurbaksh Chahal, Dmitry Malyanov , co-founder, Adhive, Colin Pape , CEO, Presearch, moderated by the Founder & Conference Director, Michael Terpin. Susan shared her views on Blockchain revolution in advertising industry: “Blockchain won’t give a facelift to outdated Push Advertising models — It disrupts them!”
Silicon Valley start-up takes on establishment, pushing consumer–centric & 360 commerce
Menlo Park – Sept. 28, 2017 – Mavatar received the prestigious IMPACT17 Disrupter of the Year Award in recognition of its innovative its B2B Software Solution; “Decentralized Retail Marketing Attribution Protocol and the State of Art Underlying Technology” at the Internet Marketing Association (IMA) annual awards celebration held on Sept. 29, 2017 in Las Vegas.
“The IMPACT17 Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of internet marketing across every business segment,” said IMA Chairman Sinan Kanatsiz. “IMA is a unique resource for top professionals and disruptive technology companies such as Mavatar. Our fundamental goal is to build the leadership that will continue to drive this dynamic industry.”
Mavatar’s Marketplace-as-a-Service platform helps enterprise customers compete effectively with centralized marketplaces such as Amazon and eBay. Customers can use the white label platform to create omnichannel branded marketplaces and enable hundreds of millions of consumers worldwide to shop directly from publications, social media, broadcast media, and brick and mortar stores. The platform powers innovative, social shopping experiences for consumers, and sophisticated attribution tracking for brands.
Mavatar enables enterprise customers to:
deliver the ultimate shopping experience to their marketplaces’ shoppers, closing the gap between online and offline
enable millions of influencers to monetize professional and crowd sourced content at a click of a button
turn shopping carts, social posts, magazine articles, videos, TV shows and real world events into powerful sales tools
leverage sales, marketing and advertising tools to track marketing dollars to sales dollars
track attribution far more effectively than affiliate network platforms like LinkShare and Commission Junction.
minimize technology integration hassles with a turnkey cloud platform
“Consumers’ expectations for relevant and engaging advertising content is higher than ever,” said Mavatar co-founder and CEO, Susan Akbarpour. “They deserve transparency and value. They are ready for the ultimate model of PULL advertising! It’s in the best interest of the advertisers and publishers to work together and drive sales of established retailers’ best products to consumers.”
Influence marketing has proven effective. Over 80% of marketers who undertook influencer campaigns in 2016 found them effective for driving engagement and awareness, according to CNN, Dept. of Labor Stats and eMarketer. Business Insider reports that affiliate commissions are now the fastest-growing income source for publishers, comprising 15% of their revenues. Forrester Research estimates a compound annual growth rate for affiliate marketing spend of 10% through 2020. The category is now responsible for 16% of e-commerce sales, putting it on par with email marketing and ahead of social commerce and display advertising as a driver of e-commerce transactions.
However, serious problems have emerged. Affiliate network malpractice of directing traffic to “favorite nation” publishers is contributing to a drastic margin of error in attribution reporting – ranging from 40% to 85%. This destroys the top of the marketing funnel as influencers, whose content drives transactions, lose rewards and incentive to continue.
“It’s been over a century since John Wanamaker, the father of modern advertising, complained that he knew half of his advertising dollars were wasted … he just didn’t know which half.” said Akbarpour. “According to Proxima, 60% of digital marketing spend is still wasted and $37 billion of worldwide marketing budgets are squandered on poor marketing performance. The lack of verifiable data, transparency and the potential presence of bad actors (such as last click highjackers) has created a broken system where each party must fend for themselves. Influencers are incentivized to claim contribution to every sale. Advertisers are incentivized to dispute sales commissions, which often have multiple intermediaries claiming payment for the same transaction. Shoppers are frustrated by outrageous push advertising that captures personal information and delivers spam in the name of analytics. With AI, beacons, spyware and potentially invasive IoT devises like Alexa, consumers are now getting instant mobile notification of diet pills for sale the minute they step into an Italian restaurant.”
“Mavatar will soon combine a decentralized CPA Attribution Protocol and advanced blockchain technology with a planned ICO in November”, said Shayan Zadeh, Mavatar Executive Chairman. This, along with the company’s fresh approach to “universal cart and Influence Marketing,” helps to address the lack of transparency and trust in the retail marketing value chain.
Mavatar Marketplace-as-a-Service creates a win-win situation for all of these main constituencies of the commerce ecosystem and eliminates bad actors. This turnkey marketplace solution creates a more transparent, sustainable and inclusive community.
The IMPACT17 event also offered an extraordinary array of high-impact keynote presentations, breakout sessions and panels on topics across the spectrum of Internet marketing, Startup and Pitch Challenge, Women Leaders Group and a reception at the Intrigue ultra-lounge at Wynn Resort.
Mavatar CEO, Susan Akbarpour, will also speak on “cCommerce” which elaborates on Commerce at convergence of data and media. She also is one of the Impact 2017 Pitch session where early stage startups pitch to an audience of C-level executives, digital marketers and investors.
About Mavatar Technologies Inc., Mavatar is a Silicon Valley based company, backed by legendary investors, such as Phil Schlein, Paul Deneve, Chris Kelly, Steve Westly, Jeff Moore among other luminaries. Mavatar Marketplace-as-a-Service solution operates at the convergence of technology and media in commerce, equipped with actionable analytical and CRM solutions for enabling decentralized and omnichannel commerce.
Mavatar digital presence products include a suite of cloud-based tools and state of the art user interfaces integrated with a full suite of proprietary products such as SCP (shoppable content publishing) platform, Smart and social mCart, OmniChannel Sales and Marketing solutions, shoppable walls and integrated with major third party tools including Google analytics, Facebook, Pyze and other platforms to provide a turnkey solution to its enterprise customers.
Mavatar white labels these solutions for large digital and traditional media and networks, manufactures, procurement departments, telecos, chain retailers, shopping centers, etc. allowing them to monetize their influence, content and stake in top retailer’ product sales.
About the Internet Marketing Association, IMA, is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment.