Later this month, Susan Akbarpour joins a roster of some of the world’s top analytical professionals speaking at Modern Data Management Summit on February 26th. Focusing on how blockchain will dramatically change the way influencer marketing is utilized by brands and stores. Monetizing influence will become transparent, giving both influencers and brands further reach in their marketing endeavors. Susan will give a talk over Blockchain In Retail Advertisement.
How Can Retail Seamlessly Adopt Blockchain?
Despite the fact that inﬂuencer marketing is one of the most effective channels for reaching shoppers and the fastest growing due to shopper behavior changes, the adoption of the channel has been full of challenges for both retailers and inﬂuencers.
However, due to a lack of transparent and verifiable data and the potential presence of bad actors, each party is forced to fend for themselves: inﬂuencers are incentivized to claim contribution to every sale while retailers and marketplace operators are incentivized to dispute these claims and avoid paying for any sales.
Blockchain And Influencer Marketing
Blockchain technology has been revolutionary by allowing anyone to own and transfer assets across an open financial network without the need for a trusted third party.
This vision is being achieved by leveraging a series of smart contracts for decentralized inﬂuencer marketing attribution on the Ethereum blockchain. Using these smart contracts, marketers and inﬂuencers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.