CEO Susan Akbarpour participated in two panels last week titled Blockchain Innovation Case Studies, with South Florida Distillers CEO Avi Aisenberg and Fan Controlled Football League CEO Sohrob Farudi, and ICOs: The Next Wave of Investing with Symmetry Blockchain Advisors Co-Founder Deborah Hoffman and Silver Miller Partner David Silver.
How To Invest Smart In ICO
Susan’s reach at The Blockchain Event went beyond introducing mCart to a new crowd. She also led the discussion on ICO regulation, which currently has none in the U.S. Building on the information shared at WBC Summit a few weeks ago, Susan discussed the vitals of choosing ICO investments, including advanced technology, a competent team and a specific spending cap. The key takeaway? Know that 90% of ICO investments are coming from global sources, which offers some navigation help for later investors.
mCart Technology Simplifies Influencer Marketing Strategies
Mavatar showed everything mCart is capable of at The Blockchain Event in Fort Lauderdale last Thursday. Disrupting the conventional way retailers and brands bring influencers on board means finding a smart, seamless way to channel dollars to the people and voices making a difference in profits for a store or brand.
Who is bringing consumers to a brand and who is making them buy? It’s a tricky arena to navigate, but with mCart technology, retailers are able to maximize their digital advertising dollars by bringing consumers back into stores and reigniting the fun and excitement of discovery from shopping in-store.
mCart’s micropayments gives retailers the power to easily pay influencers their dues for bringing shoppers in to snag a must-have beauty product or hot pair of boots seen on everyone’s favorite Monday night prime time reality series. ‘Influence’ comes in many forms for shoppers these days and that means retailers and brands must recalculate their strategies to bring shoppers into stores.
Learn more about Susan’s visit to The Blockchain Event in this article featured on customerzone360.