During Kateri Osborne and Susan Akbarpour’s talk at #LetsGetSmart18 at ICSC RECon, they discussed integrating the retail industry with technology.
Kateri Osborne is the Director of Events at CRETech and the Newsfunnel, which aim to bring innovation to Commercial Real Estate, using events, content, and news. Susan Akbarpour is the CEO of Mavatar, a company that builds software to close the gap between online and offline retail.
Susan began by discussing the genesis of Mavatar and its mCart platform. She had always been bothered that there’s no way to track the return of advertising dollars in sales dollars. She also wanted to build a product for the consumer, not just retailers. While today’s retail environment has lots of options for consumers—between all the apps, websites, and brick and mortar storefronts—shoppers can often be overwhelmed by all these options.
At Crypto Invest Summit LA this spring, experts gathered for a panel on ICOs, where they’re going and the best ways to market them.
Susan has spoken before on the importance of content and influence marketing around ICOs and specially viable tokens — the token that are filling a void. She pressed that original and genuine content and storytelling always sell, “Your story is your product and company’s vision. If people resonate with that, you don’t have to rely on phony metrics of CPM, CTR and CPC and paying a few bitcoins for a banners ad at the homepage of a website that didn’t even exist a few months ago.”