July 9, 2018 12:00 am

Learn ICO marketing from the pros at Crypto Invest Summit LA

At Crypto Invest Summit LA this spring, experts gathered for a panel on ICOs, where they’re going and the best ways to market them.

Susan has spoken before on the importance of content and influence marketing around ICOs and specially viable tokens — the token that are filling a void. She pressed that original and genuine content and storytelling always sell, “Your story is your product and company’s vision. If people resonate with that, you don’t have to rely on phony metrics of CPM, CTR and CPC and paying a few bitcoins for a banners ad at the homepage of a website that didn’t even exist a few months ago.”

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